These brands are showing their support for breast cancer awareness and so should you

Photo: Unsplash


Every October, major breast cancer charities gather together to organise events to raise funds for research into the cause, prevention and cure of the condition. Which is why these brands are not only hoping to generate honest conversations around it but to also raise funds for the Breast Cancer Foundation (BCF).

Breast cancer is the most common form of cancer among women in Singapore. And over the past 40 years, cases of breast cancer diagnoses has more than doubled.  But with early detection, survival rate in its early stages is 92 per cent.

The BCF is a non-profit organisation in Singapore and they are dedicated to promoting early detection and provide support to those affected by the disease. Their mission is to eradicate breast cancer as a life-threatening condition.

And here’s what you can do to help:

Limited Edition Estée Lauder Advanced Night Repair Synchronized Recovery Complex II, $175.

Estee Lauder ANR breast cancer awareness month

Photo: Estee Lauder 

Sufferers of breast cancer may feel like they’re losing an essential part of their femininity but it's important to reassure them of their identity. The Estée Lauder Companies’ Breast Cancer Campaign is one of the brands that have pioneered the movement to eradicate breast cancer at its roots.

What You Can Do

Purchase a bottle of Advanced Night repair serum that has been reinvented in hot pink, complete with a tassel keychain and $20 will be donated from each sale to the BCF. There are also other products you can purchase as part of the brand's #TimeToEndBreastCancer global mission. Find out more here

Available at all Estee Lauder counters, and


TAG Heuer

TAG Heuer breast cancer awareness campaign

Photo: TAG Heuer

The BCF is in partnership with TAG Heuer to organise a private cocktail event that will feature a silent auction where TAG Heuer will be putting up a Carrera Lady Rose Gold & Diamonds piece for auction and all funds raised will go to the BCF. The purpose is to raise breast cancer awareness among its attendees. Hidden in the shadows are the caretakers and families of the sufferers and to raise awareness also helps to shed light on how breast cancer is not just a woman’s problem. 

What You Can Do

For the month of October, TAG Heuer has pledged to donate 5 per cent of sales of their timepieces.  

Participating outlets include three TAG Heuer Singapore boutiques: Wisma Atria, ION and Marina Square.


PAZZION limited-edition Peony Bow Flats, $79

Pazzion breast cancer awareness campaign


Pazzion has designed a pair of flats with the pink loop resembling the international symbol of Breast Cancer Awareness hoping to aid the BCF in their mission of eradicating breast cancer as a life-threatening disease. During the campaign period, Pazzion stores will also be adorned with portraits of breast cancer fighters taken with friends and/or families to showcase and emphasise on the power of support.

What You Can Do

Purchase a pair of the symbolic Peony Bow flats that will only be exclusively available in October, and 30 per cent of all net proceeds will also go to the BCF. 

Available at Pazzion’s e-store and retail outlets islandwide from Oct 1-31, 2018.