Love pizza? Domino's has the wedding registry for you

Domino's said Wednesday that it's launching a wedding registry for couples to create wish lists of carbs and pepperoni - slightly less traditional than fine china and a fancy blender. The chain, based in Ann Arbor, Michigan, is selling e-gift cards starting at US$15 (S$21.35), for cleverly-titled occasions such as: "Married but Chill." 

In general, you probably can't go wrong with extra cheese - unless your plus-one is lactose intolerant.

"Choosing wedding gifts can be a daunting process, especially if couples can't agree on what to register for," the chain's spokeswoman, Jenny Fouracre, said in a statement. "Our registry aims to bring couples together over their shared love of pizza."

See also:  Wedding registries go high-tech in the United States

The registry could sell because modern couples are more likely to live together and own home goods, said Carrie Gentry, a wedding planner in Detroit. A stress-free meal could be a relief after hosting an event that costs, on average, more than US$32,000 - in an industry whose estimated value is US$60 billion and rising.

"We get a million brides looking for a late-night snack," Gentry said. "It's definitely more for the couples who are more fun, trendy, and want to do something a little different. Everyone doesn't want gifts - it's kind of passe now."

This story was first published on AsiaOne.