Fan Bing Bing and Li Chen rock matching couple outfits for H&M's Chinese New Year 2017 campaign

For the upcoming Year of the Rooster, Swedish retail titan H&M has tapped Chinese superstars Fan Bingbing and Li Chen to star in their Chinese New Year campaign.

The real-life couple were shot by one of China's finest contemporary photographers, Chen Man, whose images for the campaign capture the joys of time spent with loved ones during the CNY season.

This is H&M's fourth specially-designed Chinese New Year collection, and is to be released in nine Asian markets: China, Hong Kong, Macau, Taiwan, Singapore, Malaysia, Thailand, Indonesia and the Philippines.

This story was first published on www.harpersbazaar.com.sg and www.asiaone.com.

See also: are Fan Bing Bing and Li Chen getting married, and this is how Fan Bing Bing wants Li Chen to propose.