What is Threads, Meta’s ‘Twitter’, and when will it launch in SG?

Meta’s Threads

Credit: Meta

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Dubbed Meta’s answer to Twitter, the “text-based conversation” app is said to be a platform “where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.”

Promotional text for the app highlights features such as the ability to follow and directly connect with favourite creators and like-minded individuals, or even establish a dedicated following to share personal ideas, opinions, and creative works with the world.

Interestingly, the choice of the name "Threads" for this new Twitter rival holds significance. Meta initially launched an app with the same name in 2019, as a direct competitor to Snapchat. Although that particular product was eventually abandoned, Meta decided to retain the branding.

What will Threads look like?

Credit: Meta

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Based on the current preview screenshots available, it seems that users will be able to conveniently log into Threads using their existing Instagram handle and seamlessly follow their contacts from the platform. The app's user interface bears resemblance to Twitter, with familiar features such as reposting, liking, and the option to control who can reply to posts.

When will Threads be available in Singapore?

Credit: Meta

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The Threads app made an early appearance on the Apple app store on Tuesday, generating anticipation for its upcoming release.

Globally, Threads is set to debut either on July 6 or 7, depending on where you’re located. In Singapore, a quick search within the app store revealed that the app is set to launch on July 6.

With Threads set to debut, users disillusioned with the current state of Twitter will have a fresh opportunity to engage, connect, and express themselves within this new social platform offered by Meta.