There is no doubt that when it comes to technology, Apple is the undisputed king and the world is theirs for the taking. Apple on Tuesday (Sept 10) has announced a slew of new products. For the uninitiated, the time is now, to jump on the bandwagon and get acquainted with the latest offerings. 


1. The Apple flagship iPhone 11 Pro and Pro Max with three cameras



Apple has revealed the iPhone 11 Pro and Pro Max, its compelling answer to the next-generation of iPhones. These stylish phones come with three rear cameras and a square camera module.

The triple camera system comprises 12MP ultra-wide, wide, and telephoto lenses (2x zoom), each of which is capable of shooting 4K video at 60fps, in addition to supporting an extended dynamic range and video stabilisation. The new addition of the 120° ultra-wide lens caters to dramatic landscape shots or architecture photos, giving you unparalleled flexibility when it comes to framing pictures.

The telephoto lens also features a larger f/2.0 aperture that can let in 40 per cent more light than the iPhone XS for better photos and videos. The cameras combine to give you more powerful zoom features too.



The glass on the exterior is sculpted from a single solid sheet and is the toughest glass ever to be used on a smartphone. The glass back also features a new matte texture. The phones come in four gorgeous finishes, including space grey, silver, gold, and a new tantalising midnight green. These phones are nothing but positively sexy. 

The iPhone 11 Pro and Pro Max start at S$1,649 and S$1,799 respectively for the 64GB versions. 256GB and 512GB models will also be available. Pre-orders start at 8pm on Sept 13.



2. The Apple Watch Series 5



Photo: Apple 


The new Apple Watch Series 5 looks strikingly like its predecessor, the Series 4. The Series 5, however, comes with an all-new always-on display that does not go dark like most smartwatches. It also comes with a compass.

In addition, there are new case options – natural brushed titanium and brushed space black titanium. There will also be a new white ceramic model.

Prices start from $599 for the Apple Watch Series 5 GPS model and $749 for the Apple Watch Series 5 GPS + Cellular model.

Pre-orders for the Apple Watch Series 5 start on Tuesday, and the devices will be available in stores on Sept 20.



3. The new 10.2-inch Apple iPad replaces the long-lasting 9.7-inch iPad



Apple also launches a new basic iPad, with a larger screen and support for the Apple Pencil. The new 10.2-inch Retina display iPad has nearly 3.5 million pixels and a wide viewing angle for better viewing pleasure.

The new seventh-generation iPad will come in silver, space grey and gold colours with 32GB and 128GB configurations.

Prices start at $499 for the Wi-Fi model and $649 for the Wi-Fi + Cellular model.

It is available to order from Tuesday, and will be in stores from Sept 30.



4. APPLE TV+ and Apple Arcade


Photo: The Straits Times


Apple heats things up with Apple TV+, launching on Nov 1, while Apple Arcade will launch on Sept 19.

Shows on Apple TV+ are to be available from Nov 1 in more than 100 countries, including Singapore. Apple TV+ will be priced at US$4.99 a month (S$6.98 in Singapore), with a seven-day free trial. All customers who buy iPhone, iPad or Mac will get one year streaming subscription free. Through family sharing, up to six members can share one subscription. Original shows include See, starring Jason Momoa and Alfre Woodard, and The Morning Show, produced by Reese Witherspoon and Jennifer Aniston.

Apple Arcade offers users an all-new way to enjoy games without limits. With a subscription to Apple Arcade, users get unlimited access to the entire catalogue of over 100 new, exclusive games, all playable across iPhone, iPad, iPod touch, Mac and Apple TV.