SPH Magazines Pte Ltd (SPH Magazines) today announced the launch of Snappar, a free mobile application for visual search and shopping powered by artificial intelligence (AI) company, ViSenze.
In a nutshell, Snappar lets users find a product online by taking a picture of it with their mobile device or by uploading an existing image from social media. The app’s visual search returns are delivered from the inventory of over 500 online retailers, covering millions of products, and immediately available for purchase through Snappar. Snappar streamlines mobile shopping by making desired products easily searchable and available for purchase by leveraging ViSenze’s AI-powered visual commerce platform.
Mr Loh Yew Seng, CEO, SPH Magazines, said: “The Snappar app is another robust initiative by SPH Magazines to engage our readers. Snappar offers advertisers the first-mover opportunity to reach out to consumers at the very start of the purchase cycle. The partnership with ViSenze proves that we understand the needs and wants of our readers, and we are committed to make their shopping an experiential one.”
Mr Oliver Tan, CEO and Co-Founder, ViSenze, said: “Snappar provides users with a one-stop experience as products can be found and purchased directly from a single application. We’ve already seen significant improvements in the way visual search has transformed online shopping experiences. This partnership with SPH Magazines reinforces the chorus in visual commerce becoming a mainstream shopping behaviour.”
This article was first published at HardwareZone.