Brand-name nightclub Avalon will be closing its doors, seemingly for good, just two years after it opened to much fanfare at Marina Bay Sands.
The American superclub’s last day of operations will be this Saturday, according to a post yesterday on its official Facebook page.
The post read: “On Saturday, 2nd November 2013, Avalon Singapore will open its doors for the final time. It has been a wonderful two years of partying, dancing, late nights and early mornings. Thank you for your continued love and support, as we would like to dedicate this closing weekend to all of you.”
Spanning 1,486 sq m, Avalon Singapore in Marina Bay Sands opened to much fanfare in 2011. PHOTO: AVALON SINGAPORE
At press time, Life! was unable to contact Mr Steve Adelman, the club’s co-founder who launched the Singapore branch.
When contacted, a spokesman for Marina Bay Sands said that Avalon “will be closing for renovations soon and will reopen its doors at a later stage”.
After Avalon opened in 2011, a few months after Pangaea, it became a nightspot popular with expatriates and tourists. It occupied a sprawling 1,486sqm space at one of two floating crystal pavilions at Marina Bay Sands.
Its founder, Mr Adelman, has never disclosed to Life! the amount it cost to launch Avalon here.
Avalon, which has a branch in Hollywood, is considered a celebrity nightspot brand known for its glamorous crowd and bringing in international recognised names in the dance music industry, including rapper Ludacris, Italian DJ Benny Benassi, American DJ Steve Aoki and dance act The Chemical Brothers.
In the past few months, it seemed Avalon Singapore had brought in fewer international guest DJs to spin at its nightclub, and currently has only one local resident DJ listed on its website.
Megaclubs the size of Avalon Singapore usually rely on big-name dance acts to draw crowds on the weekends. Clubs such as Zouk have international guest DJs spinning every weekend.
Mid-sized venues such as Fenix Room and Dream at Clarke Quay and Mink at Pan Pacific Singapore have several resident DJs rostered each week, with occasional international guest DJs spinning at these clubs.
A saturated dance club market, which has seen a growing number of mid-sized nightclub venues over the past couple of years, has made it tough for nightspots to survive in Singapore, say industry players.
Mr Dennis Foo, chief executive officer of St James Holdings, which manages popular Mandopop club Shanghai Dolly at Clarke Quay and Thai-concept disco Neverland 2 at St James Power Station, said: “Before 2005, there were at most a couple of mega danceclubs here. In the past three years, there were half a dozen dance clubs, excluding many new mid-sized venues in Singapore, so how can the market sustain an increase in such a short time?”
Mr Bernard Lim, chief executive officer of LifeBrandz, agrees with Mr Foo. He said: “For big venues, inevitably you need the masses to fill the space. Sometimes big masses are hard to come by and big masses may not always translate to strong sales.”
This story was first published in The Straits Times on October 29, 2013. For similar stories, go to sph.straitstimes.com/premium/singapore. You will not be able to access the Premium section of The Straits Times website unless you are already a subscriber.