From The Straits Times    |
inspiring women bhg singapore iwd march 2021

There’s nothing stopping us from celebrating the power and strength of women every day; in fact, we should. But when March 8 is dedicated to International Women’s Day (IWD) every year, that makes the whole month of March much more exciting, with plenty of opportunities to engage in women-empowering events that uplift and remind us about the limitless potential we all have.

This year’s IWD campaign theme is: #ChooseToChallenge. It’s the nudge we need to be conscious about and call out the gender biases and inequality happening around us, so as to forge a more gender-equal world for ourselves and future generations.

Of course, IWD is also a day month to celebrate women’s achievements. We’re all for toasting to female wins, big or small – and we must say, homegrown shopping mecca BHG Singapore has got us incredibly excited with their lineup of events this March – led by inspiring women from different walks of life.

March 5: Styling workshop by Esther Choy

esther choy bhg
Credit: Esther Choy

You should have tried or at least seen the timeless, stylish and functional designs from BHG’s in-house brands Societe, Otana Mode and SBT. Now, meet the designer of those clothes: 28-year-old Esther Choy.

A Laselle graduate, Esther is invested in designing stylish yet functional womenswear, after helping out with a menswear line during an internship with British designer Ada Zanditon. “A lot of appreciation for menswear detailing or functions is lost in womenswear, like adjustable waistband or pockets,” she noted in an interview with The Straits Times.

In August 2020, her positive energy and creative vision led her to be BHG’s first-ever in-house designer.

During the workshop on March 5, Esther will introduce you to the three in-house brands at BHG: Societe, created for the modern office woman, Otona Mode, a Japanese-inspired line of oversized fits and natural fabrics, and SBT, a colourful and youthful collection meant for casual-chic weekend wear.

The workshop is also a great opportunity to get styling tips and recommendations from Esther. After the session, participants are entitled to collect a Societe handbag each. Plus, receive $5 vouchers for same-day redemption for apparel, shoes and handbags from all three brands (applicable for both regular-priced and sales items).

Date/time: March 5, 5pm to 6pm (session 1), or 6pm to 7pm (session 2)

Cost: Free

Venue: BHG Bugis

Click here to sign up for the styling workshop.

March 8: “Women Can Have It All” Panel Discussion

What better way to celebrate International Women’s Day than to hear from women who have surmounted various obstacles and forged meaningful paths for themselves?

On March 8, join host Sara Ann K and four other women-empowering speakers in a “Women Can Have It All” panel discussion where they share their personal experiences, from overcoming career challenges to navigating financial planning.

Panel discussion host and speaker #1: Sara Ann K

sara ann k
Credit: Sara Ann K

With her dynamic personality and bilingualism in English and Mandarin, Sara Ann K (@saraannk1) has been hosting events of all sorts since the age of four. The former model of Indian-Chinese and Dutch heritage entered the media industry after emerging as one of the top five finalists of Miss Universe Singapore 2002.

Since then, Sara has worn many other hats in the media industry, including being an actress, anchor producer/presenter, TV journalist, sports columnist, guest-DJ, and taking on various digital editor roles in The Straits Times. In the last 10 years, she has directed, produced and presented more than 1000 shows on RazorTV alone, acted in more than 30 TV productions, and emceed more than 800 live events, roadshows and weddings.

Panel discussion speaker #2: Daphne Khoo, singer-songwriter

haneri daphne khoo
Credit: Daphne Khoo

Known as Haneri to her music followers, Daphne (@itshaneri) entered the scene in mid-2017 with her single “Burning Up”, which charted in six countries including Norway, Taiwan and Indonesia, and earned its highest position at #9 on Spotify charts in Singapore.

The Singaporean singer-songwriter has worked with various artists from around the world, such as Charlie Puth, Kehlani, Rachel Platten and Paloma Faith. Her recent EDM releases have also qualified her as one of the top EDM topliners.

Music accomplishments aside, what you may not know is that Daphne battled ovarian cancer and a slew of health issues about 10 years ago. She has opened up about it by sharing her experiences with the media.

Panel discussion speaker #3: Nuraliza Osman, lawyer

nuraliza osman
Credit: Nuraliza Osman

You may know Nuraliza Osman (@nuralizaosman) as Miss Universe Singapore 2002. Over the years, Nuraliza has done volunteer work in various countries to help children, ranging from orphanages to running parties for children at refugee camps for Syrian migrants in The Netherlands. In Singapore, she serves on the Board of Directors of Make-A-Wish Singapore, a children’s charity organisation that grants the wishes of critically ill children.

In 2018, she was nominated by the Government Investment Corporation of Singapore as part of a group of inspiring women who have overcome challenges and contributed to their causes and communities. In 2019, she hosted a women’s talk show with a panel of four women to raise issues and empower women in the Malay Muslim community in Singapore.

Panel discussion speaker #4: Vivien Lim, head of merchandising at BHG Singapore

vivien lim bhg
Credit: BHG Singapore

With more than 27 years of experience in the retail industry, Vivien heads the merchandising department at BHG Singapore, and is part of the leadership team to ensure BHG Singapore remains a progressive retailer. She recently transformed the beauty floor for BHG’s flagship store at Bugis, developed eight in-house brands, and helped set up the company’s e-commerce site.

Panel discussion speaker #5: Christine Goh, brand general manager for Estée Lauder, Tom Ford & Origins

christine goh brand gm estee lauder
Credit: Estée Lauder Companies

Christine Goh is the brand general manager of Estée Lauder (flagship brand of the Estée Lauder Companies), Origins and Tom Ford Beauty. She has been working with the Estée Lauder Companies for 16 years, and has more than 20 years of experience in marketing, sales and education roles in the beauty industry. On top of her career, Christine is also a mother of two.

What to expect at the “Women Can Have It All” panel discussion: The one-hour session explores the challenges that the speakers have faced at various stages in their lives, and how they overcame those challenges – including health concerns, career progression, motherhood, and financial literacy. The speakers will also share how they sought or offered help to fellow women, challenging the taboo associated with asking for help. You will leave feeling more enlightened and empowered than ever.

Date/time: March 8, 5pm to 6pm

Platform: BHG Singapore Facebook Live

Exciting beauty and self-care events by Estée Lauder Companies

In partnership with BHG Singapore, beauty powerhouse Estée Lauder Companies will be hosting a series of events throughout the month of March, such as makeup masterclasses on self-care. Time to whip out your calendar and mark these dates.

March 10: Clinique Beauty Workshop by Shine Zhou

Credit: Clinique

New to skincare? Fret not, join Clinique’s Senior Field Sales & Education Executive Shine Zhou in this exclusive workshop to learn all about simple, custom-fit skincare to achieve healthy, glowing skin.

The best part? All attendees will walk away with a goodie bag (worth $60) and a $10 voucher on their first purchase. Redeemable at BHG Bugis from March 10 to 31. Plus, giveaways worth up to $100 will be announced during the workshop, so keep a lookout!

Date/time: March 10, 8pm to 9pm

Cost: Free

Platform: Zoom

Sign up for the virtual masterclass here.

March 18 and 25: Jo Malone London Virtual Calligraphy Class by Rachel Koh

Credit: Rachel Koh

[UPDATE: This class is sold out on both dates. For more of such exciting events, head to and follow BHG Singapore on Facebook.]

Calling aspiring writers and designers, you don’t want to miss this virtual calligraphy class conducted by local calligrapher Rachel Koh (@letteringinphosphenes). If you’ve always wanted to dip your toes into the calligraphy waters, or you’re just looking to enjoy some “me time”, look no further.

This is a one-hour calligraphy workshop for beginners, which will teach you the basics of how to use a brush pen, plus writing fundamentals such as basic strokes, letters and words.

To top it off, the workshop will be paired with an immersive fragrance experience from Jo Malone London to help you relax with their most-loved scents, all in the comfort of your own home.

Date/time: March 18, 12pm to 1pm and March 25, 8pm to 9pm

Cost: $50*

Platform: Zoom

*The workshop fee is fully redeemable on Jo Malone London Classic Collection at BHG, and includes two calligraphy brush pens, event-exclusive calligraphy worksheets and gifts.

More exclusive beauty treats from BHG Singapore

Of course, no celebration is complete without shopping treats. Enjoy these sweet beauty deals at BHG Singapore in March:


dyson deals bhg 2021
Credit: Dyson

Get up to $70 off Dyson items, such as the Dyson Supersonic™ Hair Dryer and Dyson Airwrap™ Styler.

Available at BHG Bugis and BHG Online from March 4 to 8.


lancome clarifique duo
Credit: Lancôme

Get the Clarifique Duo, 150ml at $245 (worth $360), and receive a two-piece gift set.

Available at BHG Bugis, BHG Online and ONE Assembly from March 4 to 14.


nars longwear eyeliner mini
Credit: NARS

When you spend a minimum of $100 nett, you can get a complimentary NARS Mini High-Pigment Longwear Eyeliner in Via Veneto (worth $23). Top up to $150 and get an extra full-sized Afterglow Lip Balm* (worth $40). *Shades are pre-determined.

When you spend a minimum of $350, you’re entitled to an additional $20 return voucher.

Available at BHG Bugis from March 4 to 14.


shiseido white lucent brightening gift set
Credit: Shiseido

Get a Shiseido White Lucent Brightening Gift Set (worth $124) when you spend $200 nett. Or get a Future Solution LX Night Regeneration Set at $277 (U.P.: $578).

Available at BHG Bugis from March 4 to 14.

From March 4 to 8, receive Beauty Vouchers with minimum spend:

  • Get $25* Beauty Vouchers when you spend $350
  • Get $50* Beauty Vouchers when you spend $600
  • Get $120* Beauty Vouchers when you spend $1,000

Plus, with a nett spend of $300 and above on Cosmetics and Fragrances products, you’ll receive a Beauty Bag worth more than $300.

Available at BHG Bugis, Bishan and Jurong.

Check out BHG stores and BHG online for more beauty treats.

*Terms and conditions apply, while stocks last.

#ChoosetoChallengeSG social media contest

Finally, don’t let International Women’s Day whiz by without some meaningful social media sharing. Seize this year’s #ChooseToChallenge theme by taking part in BHG’s #ChooseToChallengeSG social media contest.

How to take part: Nominate your #ChoosetoChallengeSG role model, share your story on your Instagram feed or story using the hashtag #ChoosetoChallengeSG, and tag You and your nominee might receive a prize worth $200 from BHG! Prizes will be given out every week from March 8 to 28.

Brought to you by BHG Singapore