Laufey, Charli D’ Amelio, Ice Spice ‘spark something beautiful’ in Kate Spade New York’s new Fall campaign

Friendship, city streets, and a little magic: that’s the vibe Kate Spade New York is serving this Fall. 

For its new global “Spark Something Beautiful” campaign, the label brings together three Gen Z icons – Laufey, Charli D’Amelio, and Ice Spice – to show how effortless New Yorker style feels when shared with friends.

Set against the bustling streets of New York City the campaign turns everyday moments into something extraordinary. A simple street crossing becomes a celebration when friends join in, proving that connection can make even the smallest moments sparkle.

“The little moments we share truly brighten life,” says Kaisy Mae O’Reilly, senior vice-president of marketing. “Like the Duo Bag, our stars shine brightest together.”

Newcomer and Grammy award-winning musician Laufey says the campaign resonated with her love of connection – for her, friendship has the power to make ordinary moments feel magical. “Music has always been about connection for me… What drew me to this Kate Spade New York campaign is how it captures the beauty of small, shared moments,” she shared.

Ice Spice, a returning face, notes that it’s about the people who bring joy to your life – “for me, that’s my friends.”

At the heart of the campaign is the Duo Bag, a versatile essential that can be worn four ways – shoulder, crossbody, clutch, or belt. Available in leather shades like Cashew Milk and bold haircalf prints like Leopard Multi, prices range from S$480–$600.

Available in stores from September 23, the campaign – and the collection – celebrates the joy of friendship, effortless style, and the beauty in everyday moments.