Google+ is open for business — that is to say, if you are a brand, musician, company or business you can now set up a Page on Google’s Google+ (G+) social network.
“So far Google+ has focused on connecting people with other people. But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google+ Pages worldwide,” said Vic Gundotra, Senior Vice President of Engineering at Google.
“Google+ Pages can be used by any group, from brands to bands, fashion labels to boutiques, charities to blogging collectives, world-class soccer clubs to local bowling leagues,” said a Google.
While The Muppets have already hosted a G+ hang-out on their G+ Page and Burberry is featuring cool animated GIFs of falling snow on its Page, some users are complaining that G+ Pages look bland compared to brand Pages on Facebook.
Of course, this will more than likely change in the months to come (Facebook has been working on its Pages for years) as Google provides businesses with enhanced Page features and as brands discover that G+ Pages feature prominently within Google’s search results.
Google’s newly launched “Direct Connect” feature may also drive the creation of Pages on the social network.
“Maybe you’re watching a movie trailer, or you just heard that your favorite band is coming to town. In both cases you want to connect with them right now, and Direct Connect makes it easy—even automatic,” explained Gundotra in a November 7 blog post. “Just go to Google and search for [+], followed by the page you’re interested in (like +Angry Birds). We’ll take you to their Google+ page, and if you want, we’ll add them to your circles.”
Direct Connect is currently only available for some brands on Google+, but the features should be rolling out to all brand Pages soon. — AFP RELAXNEWS