Parisian luxury patisserie chain Laduree, famous for its dainty macarons and elegant confections, will open in Singapore next year.

It will be located in town, “not far” from its sister company Paul bakery at Takashimaya Shopping Centre.

Both Laduree and French boulangerie Paul bakery are owned by the Holder Group which is managed by the three children of 72-year-old owner Francis Holder.

Laduree is run by the eldest brother David Holder, 44, and his sister Elisabeth, 40, while Paul bakery’s chairman is their second brother Maxime Holder, 43.

Mr Maxime Holder tells Life! that Paul bakery will open two more outlets next year.

Its second will open early next year at the Ocean Financial Centre at Collyer Quay. And while the location for the third outlet has not been confirmed yet, he says he is already looking to open 12 to 15 shops in Singapore over the next five years.

He says: “We stay true to the tradition of bread-making in the family, but also, we will have something different in the new Paul outlets as we do not like standardisation. Customers like to be surprised.”

To do this, it is introducing more than 20 new menu items which feature local flavours, such as pandan eclair ($6.20) and pandan millefeuille ($6.80). These are exclusive to Singapore and created by the local team here.

This story was first published on Oct 17, 2012 on StraitsTimes.com. To read more: http://sph.straitstimes.com/breaking-news/lifestyle/story/laduree-patisserie-open-singapore-next-year-20121017

Image: Laduree