The battle for the No. 2 spot in the fast food world is sizzling up with Burger King announcing a revamp of its French fries while its chief rival Wendy’s continues to pump out new menu items in a bid to poach customers.
Burger King has launched a promotional blitz for its new thicker-cut fries that will see participating restaurants in the US hand out free fries on December 16 — “Free Fries Friday.” The new fries will be on menus in Canada and the US December 5.
Earlier this year, Wendy’s also made over its main side dish describing the spuds as ‘naturally-cut,’ cooked with the skin on and sprinkled with sea salt.
The chain has been making aggressive moves on Burger King in a bid to snatch the title of the second largest fast food hamburger chain in the world, with product launches like its new signature burger, Dave’s Hot ‘N Juicy Cheeseburger, made with a 1/4 lb patty.
Last week, Janney Capital Markets predicted that Wendy’s could overtake Burger King under its new strategy that focuses on premium foods and restaurant makeovers, reported the Orange County Register. Janney Capital Markets has a buy rating on Wendy’s.
Ditching its cartoon king mascot was one of the first moves Burger King made this year, in what’s expected to be a major overhaul of the chain’s menu and marketing campaign in 2012.
Meanwhile, jazzing up sides like French fries is predicted to be an increasingly popular business strategy among burger joints in 2012, forecast Burger Business.
McDonald’s in Singapore, for instance, offers Hot & Spicy Shaker Fries that come with a packet of seasoning which are sprinkled over the spuds — a menu item that Burger Business predicts could be exported around the world. — AFP RELAXNEWS