In what’s expected to become a major trend out of the UK this year, energy drink Lucozade has launched a new line of British-themed drink bottles decked out in the Union Jack.
It’s among the first of what’s sure to set off a string of new product makeovers and releases that capitalize on consumer demand for all things British this year, given that the UK will enjoy the international spotlight as the host for the summer Olympic games, the Queen’s Jubilee and Euro 2012.
The limited-edition bottles, which launched this month, are draped in the Union Jack and come in two new flavors — Summer Fruits and Mixed Berries — and will be available throughout the summer.
The major international events in the UK are poised to reignite national pride in all things British, including a rising interest in British-made products and name brands, as well as a renewed interest in classic cuisine.
A recently released report by trendspotting agency The foodpeople predicts that fish and chips, pies and mash and black pudding, for instance, will become global food trends this year as all eyes are turned towards the UK this summer.
Expect shortbreads and cookies, tea and all other tea-related paraphernalia like mugs and teapots to undergo British-themed package makeovers. Luxury tea brand Fortnum & Mason, for example, has launched a special collection of teas, coffee, china and silver for the Queen Elizabeth II’s Diamond Jubilee.
For distinctly British foods and ingredients, meanwhile, retailer Marks & Spencer is both a local and visitor favorite. — AFP RELAXNEWS