It’s Breast Cancer Awareness month in October, but we’re pretty sure many of you didn’t know that the iconic breast cancer pink ribbon was co-created by Mrs Evelyn H. Lauder, who was the Vice President of The Estée Lauder companies and a well-known cancer activist.
Mrs Evelyn H. Lauder with Elizabeth Hurley, Estée Lauder’s spokesperson
She personally raised millions of dollars for the cause and although she passed away last year, her legacy lives on.
This year marks the 20th anniversary of Estée Lauder Companies global Breast Cancer Awareness Campaign, and it is dedicated to the courage of Mrs Lauder and her unwavering commitment to the cause.
To support this cause, the Estée Lauder companies in Singapore will be launching their very first-ever online auction to raise funds for the Breast Cancer Foundation, Singapore.
Together with the help of local celebrities like Michelle Chong, Andrea de Cruz, Lim Peifen and more, a charity auction has been put together. Celebrities like Chong will be donating their personal items – in this case – the dress her character wore in 2011’s Almost Famous.
Other pre-loved and priceless collectors’ items will also be available for bidding at www.bca2012auction.com.
The auction is done in hope to create greater awareness for the campaign and will close on October 31st.
In addition to the auction, the Estée Lauder Companies will be illuminating the Helix Bridge, ArtScience Museum and Marina Bay Sands in a bright glowing pink on October 5, to spread the message of Breast Cancer Awareness.
The illumination will symbolise this year’s campaign message – “Courage. Believe in a world without breast cancer. Know we’re here until it’s true.”
This is part of Estée Lauder Companies global campaign that illuminates landmark buildings and monuments around the world to advocate breast health.
Some 200 global landmarks including the Empire State Building in New York, Harrods in United Kingdom, Tokyo Tower in Japan and the Taj Mahal in India have all been lit pink for the same cause.
This year, the ArtScience Museum, Helix Bridge and Marina Bay Sands will join the ranks of these monumental landmarks.
So if you’re wondering just where to spend your Friday night, head on over to Marina Bay Sands tonight at 7.30pm (just outside the ArtScience Museum) to witness the illumination as well as to enjoy an evening of entertainment – including an extravagant laser and light show, an inspiring fashion show featuring breast cancer survivors and a live painting performance.
SEE PHOTOS: Here are some of the global landmarks that have been illuminated for the Breast Cancer Awareness Month.
