SEOUL – For fashion people used to the rarefied air of Paris, Milan, London or New York, the experience of Seoul Fashion Week is more akin to attending a K-Pop concert. As one bemused buyer who’d just flown in from the Tranoi tradeshow in Paris said: “Where’s the fashion?”

What had the poor man confused was the overwhelming number of high school girls (in uniform) clogging the entrance to the main halls of the Seoul Fashion Week venue ‒ the architecturally stunning Dongdaemun Design Park or DDP ‒ screaming at the top of their lungs every so often.

Were we at a K-Pop concert? Were there K-Pop stars attending the runway shows? (Well, yes, but they had a separate entrance) … No. The object of the girls’ affections were in fact male models.

MALE MODEL SUPERSTARS
But, they’re just tall, skinny guys who walk on runways, right? Well, no. In Korea male models are a lot more than that. They’re stars in the making just like their “hyungs” actors Cha Seung Won and Lee Soo Hyuk – both of whom started on the runway, moved into TV and movies and made a special comeback during Seoul Fashion Week for Songzio’s Autumn Winter show.

The up-and-coming male models all have massive followings on Instagram and are all aiming to “break-out” into the wider entertainment world as either actors, TV hosts or singers or even all three …

Here are few of the ‘next-most-likely’ to keep an eye on, the original “model stars” and a few hot K-Pop stars just because … Which one is your favourite?

THE ACTORS

hot guys at Seoul Fashion Week aw15 ACTORS soo hyuk lee seung won chahot guys at Seoul Fashion Week aw15 ACTORS soo hyuk lee
hot guys at Seoul Fashion Week aw15 ACTORS Seung won Cha
The actors all dressed up (top) and hanging out back stage … Cha Seung Won tells it like it is (above)

Former models, now actors, Lee Soo Hyuk and Cha Seung Won came out of retirement especially to walk the runway for Songzio AW2015

THE MODELS

Lee Chul Woo

hot guys at Seoul Fashion Week aw15 MODELS Chul woo Lee

Hong Suk Seo

hot guys at Seoul Fashion Week aw15 MODELS Hong Suk Seo

Park Hyeong Seop

hot guys at Seoul Fashion Week aw15 MODELS Hyeong seop Park

Seung Su Han

hot guys at Seoul Fashion Week aw15 MODELS Seung Su Han

Park Sung Jin

hot guys at Seoul Fashion Week aw15 MODELS Sung Jin Park

Kim Taehwan

hot guys at Seoul Fashion Week aw15 MODELS Taehwan Kim

Woo Suk Byun

hot guys at Seoul Fashion Week aw15 MODELS Woo Suk Byun

Yong Soo Jeong

hot guys at Seoul Fashion Week aw15 MODELS Yong Soo Jeong

THE K-POP STARS

Beast’s Kikwang

hot guys at Seoul Fashion Week aw15 KPOP Beast Kigwang

The boys from VIXX

hot guys at Seoul Fashion Week aw15 KPOP VIXX

All images by Yang Jun Hyeong; check out more of his work at relation2013.tumblr.com.