Italian swimmer Luca Dotto is the face of the latest Emporio Armani Eyewear and Underwear campaigns. ©Armani / YouTube

The Italian label Emporio Armani is turning up the heat this winter with a video on the making of its new underwear and eyewear campaigns with Italian swimming champion Luca Dotto.

It is hard to imagine a body more suited to underwear modeling than that of a swimming champion, and Luca Dotto’s certainly fits the bill. The swimmer reveals his toned torso in underwear from the Emporio Armani Autumn Winter 2013 and Spring Summer 2014 collections.

Perhaps less sensual but just as glamourous, the Emporio Armani Eyewear campaign shows the gorgeous Dotto in modern and masculine frames.

Emporio Armani has often turned to athletes to model its intimate wear. Soccer star Cristiano Ronaldo and tennis champion Rafael Nadal revealed their muscles in the brand’s underwear in unforgettable campaigns in 2010 and 2011. – AFP RELAXNEWS