SEE PHOTOS & WATCH VIDEO: Girl’s Generation, Rosie Huntington-Whiteley, Maggie Cheung, Huang Xiao Ming, Joey Yung & Burberry’s Christopher Bailey turn up for Burberry’s Pacific Place flagship store opening event
by Niki Bruce /
November 4, 2012
HONG KONG – When two members of K-Pop sensation Girl’s Generation – Soo-Young and Yuri – turned up for the opening event of Burberry’s new Pacific Place flagship store the already excited press pack and crowd went absolutely wild.
Girl’s Generation members Soo-Young (above left) and Yuri (above right) with Rosie Huntington-Whiteley (above centre) at the opening event for the Burberry Pacific Place flagship store in Hong Kong.
Soo-Young and Yuri were the icing on the cake of an already star-studded Burberry event, the celebrity line-up of which included Christopher Bailey, the brand’s chief creative officer, model and actress Rosie Huntington-Whiteley, Maggie Cheung, Huang Xiao Ming, Joey Yung, Anthony Wong, Denise Ho, Edmond Leung, Shine, Kathy Chow, Ana Rivera, Du Juan, Wyman Wong and Hilary Tsui.
On top of the celebrities – all dressed head-to-toe in Burberry Spring Summer 2013 – the music stars booked to play the event were pretty spectacular too; The Killers, Khalil Fong and his band and Carl Barat.
With the lights turned off, the music pumping through a nightclub-quality sound system and huge digital screen live-streaming the crowd, the stars and the performances, the opening of Burberry’s latest Hong Kong store was more like a night out at a top club than the usual staid store-opening.
CHECK OUT THE VIDEO OF THE OPENING EVENT:
The store itself has the same high-tech facilities of Burberry’s Regent Street store in London – the brand’s global flagship – including the “Burberry Retail Theatre” concept so that digital content can be broadcast from London into all the stores around the world; a dedicated Very Important Customer (VIC) area, Burberry Bespoke, guest WiFi throughout the store, an alteration service and iPads connected to burberry.com for unlimited access to Burberry stock world-wide – just in case the 21,500 square foot store doesn’t have what you’re looking for.
Spread out over two floors, the new store has digital screens everywhere showing the latest collection shows, clips from Burberry Acoustic or the latest brand advertisements. This store is also fully stocked with all the Burberry ranges for men and women including Burberry Prorsum – with a special selection of eveningwear – Burberry London, Burberry Brit, Burberry Childrenswear, Burberry Accessories and eyewear.
There’s even a dedicated section for Burberry Watches and fragrances, and the store has the first Burberry Beauty in-store counter in Hong Kong.
Basically, if there’s anything Burberry you want, you can now get it in Hong Kong. In fact the store is so well-appointed that the day after the opening event both Yuri and Soo-Young turned up for a personal VIC experience; spending more than three hours trying on, and purchasing, a huge number of Burberry items. From their grins and giggles you could tell they’d had a great time spending up big.
The Burberry Pacific Place boutique is located at Shop 101 & 201, Pacific Place, Admiralty, Hong Kong, Tel: +852 2918 4022. For more information about Burberry, go to sg.burberry.com.
Girl’s Generation, Rosie Huntington-Whiteley & more at Burberry HK event
Burberry Pacific Place Hong Kong event: Soo-Young & Yuri
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Girl’s Generation members Soo-Young and Yuri at the Burberry flagship opening event at Pacific Place, Hong Kong. Over 500 guests and celebrities joined Burberry chief creative officer Christopher Bailey to celebrate the opening of the brand’s largest store in Asia.
Soo-Young, Rosie Huntington-Whitely & Yuri
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Girl’s Generation members Soo-Young and Yuri with Rosie Huntington-Whiteley at the Burberry flagship opening event at Pacific Place, Hong Kong.
Soo-Young, Rosie Huntington-Whitely & Yuri
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Girl’s Generation members Soo-Young and Yuri with Rosie Huntington-Whiteley at the Burberry flagship opening event at Pacific Place, Hong Kong.
Burberry Pacific Place Hong Kong event: Soo-Young & Yuri
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Girl’s Generation members Soo-Young and Yuri at the Burberry flagship opening event at Pacific Place, Hong Kong.
Burberry Pacific Place Hong Kong event: Soo-Young
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Girl’s Generation member Soo-Young at the Burberry flagship opening event at Pacific Place, Hong Kong.
Burberry Pacific Place Hong Kong event: Yuri
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Girl’s Generation member Yuri at the Burberry flagship opening event at Pacific Place, Hong Kong.
Burberry Pacific Place Hong Kong event: Soo-Young
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Girl’s Generation member Soo-Young at the Burberry flagship opening event at Pacific Place, Hong Kong.
Soo-Young, Christopher Bailey & Yuri
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Girl’s Generation members Soo-Young and Yuri with Christopher Bailey at the Burberry flagship opening event at Pacific Place, Hong Kong.
Burberry Pacific Place Hong Kong event: Du Juan
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Du Juan at the Burberry flagship opening event at Pacific Place, Hong Kong. Over 500 guests and celebrities joined Burberry chief creative officer Christopher Bailey to celebrate the opening of the brand’s largest store in Asia.
Burberry Pacific Place Hong Kong event: Du Juan
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Du Juan at the Burberry flagship opening event at Pacific Place, Hong Kong. Over 500 guests and celebrities joined Burberry chief creative officer Christopher Bailey to celebrate the opening of the brand’s largest store in Asia.
Burberry Pacific Place Hong Kong event: Du Juan
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Top model Du Juan at the Burberry flagship opening event at Pacific Place, Hong Kong. Over 500 guests and celebrities joined Burberry chief creative officer Christopher Bailey to celebrate the opening of the brand’s largest store in Asia.
Burberry Pacific Place Hong Kong event: Christopher Bailey
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Christopher Bailey at the Burberry flagship opening event at Pacific Place, Hong Kong. Over 500 guests and celebrities joined him to celebrate the opening of the brand’s largest store in Asia.
Burberry Pacific Place Hong Kong event: Christopher Bailey
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Christopher Bailey at the Burberry flagship opening event at Pacific Place, Hong Kong. Over 500 guests and celebrities joined him to celebrate the opening of the brand’s largest store in Asia.
Burberry Pacific Place Hong Kong event: Huang Xiao Ming
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Huang Xiao Ming at the Burberry flagship opening event at Pacific Place, Hong Kong. Over 500 guests and celebrities joined Burberry chief creative officer Christopher Bailey to celebrate the opening of the brand’s largest store in Asia.
Burberry Pacific Place Hong Kong event: Denise Ho
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Denise Ho at the Burberry flagship opening event at Pacific Place, Hong Kong. Over 500 guests and celebrities joined Burberry chief creative officer Christopher Bailey to celebrate the opening of the brand’s largest store in Asia.
Burberry Pacific Place Hong Kong event: Denise Ho & Anthony Wong
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Denise Ho and Anthony Wong at the Burberry flagship opening event at Pacific Place, Hong Kong. Over 500 guests and celebrities joined Burberry chief creative officer Christopher Bailey to celebrate the opening of the brand’s largest store in Asia.
Burberry Pacific Place Hong Kong event: Carl Barat
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British musician Carl Barat at the Burberry flagship opening event at Pacific Place, Hong Kong. Over 500 guests and celebrities joined Burberry chief creative officer Christopher Bailey to celebrate the opening of the brand’s largest store in Asia.
Burberry Pacific Place Hong Kong event: Ana Rivera
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Ana Rivera at the Burberry flagship opening event at Pacific Place, Hong Kong. Over 500 guests and celebrities joined Burberry chief creative officer Christopher Bailey to celebrate the opening of the brand’s largest store in Asia.
Burberry Pacific Place Hong Kong event: Denise Ho
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Over 500 guests and celebrities joined Burberry chief creative officer Christopher Bailey to celebrate the opening of the brand’s largest store in Asia.
Wyman Wong, Joey Yung, Hilary Tsai & Edmond Leung
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Burberry Pacific Place Hong Kong event: Denise Ho & Anthony Wong
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Denise Ho and Anthony Wong at the Burberry flagship opening event at Pacific Place, Hong Kong. Over 500 guests and celebrities joined Burberry chief creative officer Christopher Bailey to celebrate the opening of the brand’s largest store in Asia.
Burberry Pacific Place Hong Kong event: Edmond Leung
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Edmond Leung at the Burberry flagship opening event at Pacific Place, Hong Kong. Over 500 guests and celebrities joined Burberry chief creative officer Christopher Bailey to celebrate the opening of the brand’s largest store in Asia.
Burberry Pacific Place Hong Kong event: Edmond Leung
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Edmond Leung at the Burberry flagship opening event at Pacific Place, Hong Kong. Over 500 guests and celebrities joined Burberry chief creative officer Christopher Bailey to celebrate the opening of the brand’s largest store in Asia.
Burberry Pacific Place Hong Kong event: Hilary Tsui
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Hilary Tsui at the Burberry flagship opening event at Pacific Place, Hong Kong. Over 500 guests and celebrities joined Burberry chief creative officer Christopher Bailey to celebrate the opening of the brand’s largest store in Asia.
Huang Xiao Ming & Maggie Cheung
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Huang Xiao Ming and Maggie Cheung at the Burberry flagship opening event at Pacific Place, Hong Kong. Over 500 guests and celebrities joined Burberry chief creative officer Christopher Bailey to celebrate the opening of the brand’s largest store in Asia.
Burberry Pacific Place Hong Kong event: Huang Xiao Ming
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Huang Xiao Ming at the Burberry flagship opening event at Pacific Place, Hong Kong. Over 500 guests and celebrities joined Burberry chief creative officer Christopher Bailey to celebrate the opening of the brand’s largest store in Asia.
Burberry Pacific Place Hong Kong event: Huang Xiao Ming
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Huang Xiao Ming at the Burberry flagship opening event at Pacific Place, Hong Kong. Over 500 guests and celebrities joined Burberry chief creative officer Christopher Bailey to celebrate the opening of the brand’s largest store in Asia.
Burberry Pacific Place Hong Kong event: Joey Yung
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Joey Yung at the Burberry flagship opening event at Pacific Place, Hong Kong. Over 500 guests and celebrities joined Burberry chief creative officer Christopher Bailey to celebrate the opening of the brand’s largest store in Asia.
Burberry Pacific Place Hong Kong event: Kathy Chow
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Kathy Chow at the Burberry flagship opening event at Pacific Place, Hong Kong. Over 500 guests and celebrities joined Burberry chief creative officer Christopher Bailey to celebrate the opening of the brand’s largest store in Asia.
Burberry Pacific Place Hong Kong event: Khalil Fong
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Khalil Fong at the Burberry flagship opening event at Pacific Place, Hong Kong. Over 500 guests and celebrities joined Burberry chief creative officer Christopher Bailey to celebrate the opening of the brand’s largest store in Asia.
Burberry Pacific Place Hong Kong event: Khalil Fong & his band
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Khalil Fong and his band at the Burberry flagship opening event at Pacific Place, Hong Kong. Over 500 guests and celebrities joined Burberry chief creative officer Christopher Bailey to celebrate the opening of the brand’s largest store in Asia.
Burberry Pacific Place Hong Kong event: Maggie Cheung
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Maggie Cheung at the Burberry flagship opening event at Pacific Place, Hong Kong. Over 500 guests and celebrities joined Burberry chief creative officer Christopher Bailey to celebrate the opening of the brand’s largest store in Asia.
Burberry Pacific Place Hong Kong event: Huang Xiao Ming & Maggie Cheung
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Huang Xiao Ming and Maggie Cheung at the Burberry flagship opening event at Pacific Place, Hong Kong.
Burberry Pacific Place Hong Kong event: Khalil Fong
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Khalil Fong performed at the Burberry flagship opening event at Pacific Place, Hong Kong.
Burberry Pacific Place Hong Kong event: Khalil Fong
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Khalil Fong performed at the Burberry flagship opening event at Pacific Place, Hong Kong.
Burberry Pacific Place Hong Kong event
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Over 500 guests and celebrities joined Burberry chief creative officer Christopher Bailey to celebrate the opening of the brand’s largest store in Asia.
Burberry Pacific Place Hong Kong event: Rosie & Christopher
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Rosie Huntington-Whiteley and Christopher Bailey at the Burberry flagship opening event at Pacific Place, Hong Kong.
Burberry Pacific Place Hong Kong event: Rosie Huntington-Whiteley
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Rosie Huntington-Whiteley at the Burberry flagship opening event at Pacific Place, Hong Kong. Over 500 guests and celebrities joined Burberry chief creative officer Christopher Bailey to celebrate the opening of the brand’s largest store in Asia.
Burberry Pacific Place Hong Kong event: Rosie Huntington-Whiteley
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Rosie Huntington-Whiteley at the Burberry flagship opening event at Pacific Place, Hong Kong. Over 500 guests and celebrities joined Burberry chief creative officer Christopher Bailey to celebrate the opening of the brand’s largest store in Asia.
Rosie Huntington-Whiteley & Christopher Bailey
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Rosie Huntington-Whiteley and Christopher Bailey at the Burberry flagship opening event at Pacific Place, Hong Kong.
Burberry Pacific Place Hong Kong event: Shine
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Shine at the Burberry flagship opening event at Pacific Place, Hong Kong. Over 500 guests and celebrities joined Burberry chief creative officer Christopher Bailey to celebrate the opening of the brand’s largest store in Asia.
Burberry Pacific Place Hong Kong event: Soo-Young from Girl's Generation
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Soo-Young from Girl’s Generation at the Burberry flagship opening event at Pacific Place, Hong Kong. Over 500 guests and celebrities joined Burberry chief creative officer Christopher Bailey to celebrate the opening of the brand’s largest store in Asia.
Burberry Pacific Place Hong Kong event: The Killers
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The Killers performing at the Burberry flagship opening event at Pacific Place, Hong Kong. Over 500 guests and celebrities joined Burberry chief creative officer Christopher Bailey to celebrate the opening of the brand’s largest store in Asia.
Burberry Pacific Place Hong Kong event: The Killers
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The Killers performed at the Burberry flagship opening event at Pacific Place, Hong Kong. Over 500 guests and celebrities joined Burberry chief creative officer Christopher Bailey to celebrate the opening of the brand’s largest store in Asia.
Burberry Pacific Place Hong Kong event: Wyman Wong & Joey Yung
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Wyman Wong and Joey Yung at the Burberry flagship opening event at Pacific Place, Hong Kong. Over 500 guests and celebrities joined Burberry chief creative officer Christopher Bailey to celebrate the opening of the brand’s largest store in Asia.
Burberry Pacific Place Hong Kong event: Wyman Wong
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Wyman Wong at the Burberry flagship opening event at Pacific Place, Hong Kong. Over 500 guests and celebrities joined Burberry chief creative officer Christopher Bailey to celebrate the opening of the brand’s largest store in Asia.
Burberry Pacific Place Hong Kong event: Yuri from Girl's Generation
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Yuri from Girl’s Generation at the Burberry flagship opening event at Pacific Place, Hong Kong. Over 500 guests and celebrities joined Burberry chief creative officer Christopher Bailey to celebrate the opening of the brand’s largest store in Asia.
Burberry Pacific Place Hong Kong event: Yuri
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Yuri from Girl’s Generation at the Burberry flagship opening event at Pacific Place, Hong Kong. Over 500 guests and celebrities joined Burberry chief creative officer Christopher Bailey to celebrate the opening of the brand’s largest store in Asia.
Burberry Pacific Place Hong Kong event
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Over 500 guests and celebrities joined Burberry chief creative officer Christopher Bailey to celebrate the opening of the brand’s largest store in Asia.
Burberry Pacific Place Hong Kong event
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Over 500 guests and celebrities joined Burberry chief creative officer Christopher Bailey to celebrate the opening of the brand’s largest store in Asia.
