HONG KONG – You know you’re going to have a star-studded event when super-hot K-Pop stars are wearing your brand even before they arrive at the event.
Burberry is understandably excited that singers Soo-Young & Yuri from Girls Generation (pictured below) were spotted wearing Burberry trench coats and carrying Orchard bags – the same bags that are exclusive releases for the opening of the new Burberry Pacific Place, Hong Kong, flagship store – at Incheon International Airport on their way to attend the grand opening of that same boutique.
The girls looked perfectly “Burberry” in their smart casual outfits of jeans and boots and natural makeup.
This appearance has made me very excited; yes, I’m actually attending the same event and am writing this from my lovely hotel room in Hong Kong waiting for the gala event tonight, November 1, 2012.
Christopher Bailey, Burberry’s creative director, will also be in attendance as will Rosie Huntington-Whiteley, the face of Burberry Body.
Who else will be on the guest list I wonder? There are sure to be a huge number of Hong Kong and China stars, so stay tuned to our Twitter and Instagram feeds tonight as I bring you the blow-by-blow of the Burberry Pacific Place flagship store gala opening.
The Burberry Pacific Place boutique is located at Shop 101 & 201, Pacific Place, Admiralty, Hong Kong, Tel: +852 2918 4022. For more information about Burberry, go to sg.burberry.com.