The Canadian pop star took to Twitter to reveal the bottle design of his latest fragrance, Key.

Bieber tweeted the picture of the new perfume, which is set to drop in July. It’s his third scent, after the 2011 debut Someday, concocted by perfumer Honorine Blanc of Fiermenich, and 2012’s follow-up Girlfriend.

Featuring juicy fruit, vanilla and floral notes over a woody base, the perfume is packaged in sleek white casing which features a gold lock and a key on the front which can be detached and used as a keepsake charm. 

Nineteen-year-old Bieber has a huge global fanbase, with over 40 million followers on Twitter and over 15 million in album sales. Celebrity fragrances are huge business: last week, Maroon 5’s Adam Levine released a promo video for his men’s and women’s scent which he released earlier in the year. The pop star had famously tweeted in 2011 that he would “like to put an official ban on celebrity fragrances. Punishable by death from this point forward.”

AFP RELAX NEWS