From The Straits Times    |

If you like scruffy men and sexy cars you need to see this! B.png

Not a good look, Lewis

Gorgeous guys goofing off on film just for the heck of it? Yes, please, especially if said studs are rad racers Nico Rosberg and Lewis Hamilton from the Mercedes AMG Petronas Formula One team.

Ostensibly shot to show off the technical triumph of Swiss fine watch manufacturer IWC Schaffhausen’s new collector’s chronographs, this mini movie is more about the men and their hilariously ham-fisted acting, really.  

We won’t spoil the plot for you, but the seriously sick star drivers – congrats to Lewis and Nico for nailing the recent 2014 FIA Formula One World Constructors’ Championship, by the way – can be seen playing up their profession’s need for speed, to pretty sidesplitting effect.        

One last note: Whoever came up with IWC’s new “slow is our fast” tagline is a genius, and deserves all the copywriting accolades from the world of watches. You’ll see what we mean when you click “play” on the video below. Enjoy!

For more information, visit www.iwc.com and follow the brand on Facebook.