No one is immune to the allure of K-Pop, not even Burberry’s Christopher Bailey, who first showed his love for the girl group back in February last year when he invited them to grace the front row of Burberry’s FW2012 runway show, clad head-to-toe in Burberry no less.
Mr Bailey then invited them to the opening of Burberry’s Hong Kong flagship store in November, so it was only a matter of time before the girls started wearing Burberry in one of their music videos.
And of course, for them, it is either go big or go home, which is why the stars of Burberry Prorsum’s SS13 fashion show – the metallic trench coats – were picked to appear their latest music video, “I Got a Boy”.
Tiffany first appears onstage in the fuchsia metallic trench coat, followed by Taeyeon, the leader of the group, in the brown version, and later the rest of the girls in the other colours.
Judging by the way the trench coats looked on them, we won’t be surprised if they fly off the racks.