NEW YORK – Founder of the Pink Ribbon campaign to raise awareness about breast cancer, Evelyn Lauder, has died, aged 75, at her home in New York.
Lauder, and her husband Leonard Lauder, an executive the Estee Lauder cosmetics company, began the campaign in 1992 with the “pink ribbons” given to women at the Estee Lauder department store counters as a reminder about breast cancer.
That small start grew into US$330 million in donations to the Breast Cancer Research Foundation, which Lauder started, and the month of October being designated Breast Cancer Awareness Month.
The Evelyn H. Lauder Breast Center at Memorial Sloan-Kettering Cancer Center in New York City was opened in 2009.
Born in 1936 in Vienna, Austria, Evelyn Lauder nee Hausner, fled Nazi-occupied Europe with her parents to settle in the United States. She met her husband, the elder son of Estee Lauder and whose family owned what was then a small cosmetics company, as a college freshman.
In 2007, Lauder was diagnosed with cancer but continued to appear at breast cancer awareness events around the world.
Evelyn, her husband Leonard and her mother-in-law, Mrs Estée Lauder, in the 1990s
Lauder Family picture at Palm Beach, 1972.
When the Estée Lauder began creative work on what would become Clinique in 1968, Mrs. Evelyn Lauder created the name. She became the first to wear the now ubiquitous Clinique white lab coat after she was named the brand’s first Training Director. Evelyn Lauder at a Clinique Sales Conference in 2010.
Mrs. Lauder was perhaps best known to the public for her work in bringing global awareness to women’s health, a passion that stemmed from a personal experience with early stage breast cancer. In 1992, she co-created the Pink Ribbon, now recognized as the worldwide symbol of breast health, and launched the Estée Lauder Companies Breast Cancer Awareness (BCA) Campaign (www.bcacampaign.com). Each year, the BCA Campaign raises funds through its brands, employees, and retail partners around the world to help support breast cancer research. Mrs. Lauder founded The Breast Cancer Research Foundation (BCRF) in 1993 to provide crucial funds to breast cancer medical and scientific researchers around the world. BCRF (www.bcrfcure.org) has raised more than US$350 million and supports 186 researchers globally. Pictured: Evelyn Lauder and Alexandra Penney spreading awareness about Breast Cancer
Evelyn Lauder and the Pink Ribbon
ELC President and CEO Fabrizio Freda, Elizabeth Hurley, Evelyn Lauder and ELC Executive Chairman William Lauder
Evelyn Lauder and Elizabeth Hurley at the 2011 Breast Cancer Research Foundation Hot Pink Party
Mrs. Evelyn Lauder was an avid photographer, and her work is represented in many public and private collections, including the Whitney Museum of American Art, the Brooklyn Museum of Art, and the Museum of Fine Arts in Houston, as well as leading medical facilities in the United States and abroad. In October 2002, Harry Abrams, Inc. published An Eye for Beauty, Mrs. Lauder’s second collection of photographs. Her first book of photographs, also from Abrams, The Seasons Observed, was published in September 1994. In September 2011 her works were on display at the Gagosian Gallery in London. Her third book, In Great Taste: Fresh, Simple Recipes for Eating and Living Well, was published in 2006. Pictured: Evelyn Lauder, Leonard Lauder and Liz Hurley at Beaute et Serenite
Evelyn H. Lauder (1936-2011) was an articulate, outspoken dynamo. An astute businesswoman, skilled sportswoman and talented photographer, she was also an ardent activist and philanthropist, and a devoted wife, mother, and grandmother. Picture: Evelyn Lauder in the 1960s
Evelyn Lauder Personal Appearance, Beauty Advisors, Macys, San Francisco in 2006
Evelyn H. Lauder (1936-2011) was an articulate, outspoken dynamo. An astute businesswoman, skilled sportswoman and talented photographer, she was also an ardent activist and philanthropist, and a devoted wife, mother, and grandmother.
Evelyn H. Lauder (1936-2011) was an articulate, outspoken dynamo. An astute businesswoman, skilled sportswoman and talented photographer, she was also an ardent activist and philanthropist, and a devoted wife, mother, and grandmother
Evelyn H. Lauder (1936-2011) was an articulate, outspoken dynamo. An astute businesswoman, skilled sportswoman and talented photographer, she was also an ardent activist and philanthropist, and a devoted wife, mother, and grandmother