Entourage star Jeremy Piven to co host Social Star Awards

Actor Jeremy Piven poses for a portrait during the PBS Winter TCA Tour at the Langham Huntington Hotel in Pasadena, California, on Jan 15, 2013. PHOTO: AP

Emmy-winning actor Jeremy Piven will co-host the Social Star Awards at Marina Bay Sands on May 23.

The 47-year-old best known for his role in popular television series Entourage joins Hollywood actress Jessica Alba as hosts at the inaugural awards show celebrating the most popular personalities and brands in social media.

Both Piven and Alba are also starring in an upcoming Hollywood action flick Sin City: A Dame To Die For, the sequel to 2005 blockbuster Sin City.

Currently starring in British period television drama Mr Selfridge, Piven joins other celebrities at the awards show that also features performances by American hard rock veterans Aerosmith, K-pop star Psy, pop starlet Carly Rae Jepsen and soul-pop singer CeeLo Green.

These music acts will also perform at the post-awards concerts dubbed the Singapore Social at Gardens By The Bay on May 24 and 25.

The 24-hour Social Star Awards show will be streamed live on YouTube and awards, called Social Stars, will be given out in 288 categories spanning different countries worldwide and to the most popular personalities and brands in fields such as music, movies, television, sports and games.

The top 12 categories, including the grand award The Social Star Almighty, which will be given to the most popular celebrity or brand across all countries and categories, will be presented at a three-hour ceremony at Marina Bay Sands.

The Straits Times is the official Singapore media partner of the event, Hot FM 91.3 is the official Singapore radio station and Kiss92 FM, the supporting Singapore radio station.

This article was originally published on The Straits Times.com on May 17, 2013. Read more of such related stories on The Straits Times.com.