Dakota Fanning’s perfume advertisement for Marc Jacobs has been banned in the UK for being “sexually provocative”.
The 17-year-old actress appears in the campaign for the designer’s Lolita scent. However, it appears the Advertising Standards Authority (ASA) received several complaints after seeing Dakota posing with an oversize bottle of fragrance between her legs.
The grievances maintained that the pretty star was being portrayed in an irresponsible manner.
The ASA responded to such complaints. “We noted that the model was holding up the perfume bottle which rested in her lap between her legs and we considered that its position was sexually provocative. We understood the model was 17 years old but we considered she looked under the age of 16. We considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality,” they revealed in a statement.
“Because of that, along with her appearance, we considered the ad could be seen to sexualise a child.”
Marc recently spoke about his admiration for Dakota.
The American designer discussed why he cast the teenage star in the ads for his fragrance.
“I’ve been a big fan of Dakota since the first time I saw her in a movie, and we made her a wardrobe in her size when she was 12, which was pretty incredible. When we were speaking about who to use in the Oh, Lola! fragrance ads – I had recently seen The Runaways . Dakota was in it, and I knew she could be this contemporary Lolita, seductive yet sweet,” he explained. © COVER MEDIA