Burberry’s creative director Christopher Bailey had all corners covered with not only his über-digital concept of livestreaming, tweeting and on-the-spot online shopping for his Autumn Winter 2012 show, but also with the wide variety of front row VIPs.

Burberry Prorsum AW12 womenswear show
Fashion power on the front row of the Burberry Prorsum Autumn Winter 2012 womenswear show at London Fashion Week

Burberry Prorsum AW2012 show’s front row was packed with stars from “it” girl Alexa Chung and actor Eddie Redmayne – who also stars in the brand’s latest advertising campaign – to K-Pop stars Girls Generation and even the wife of the United Kingdom’s PM, Samantha Cameron.

Other stars included Burberry Body face – and body – Rosie Huntington-Whiteley, pop star Will.I.Am of The Black Eyed Peas, Jeremy Irvine and Clemence Posey, and superstar photographer Mario Testino – who apparently loves the anticipation of Bailey’s shows according to his quote in a preview trailer from Burberry.

More VIPs included Sonam Kapoor, one of Bollywood’s top stars, Amir Khan – the British Pakistani professional boxer – as well as Giorgia Surina, the Italian TV host; pilates guru Ebru Salli; Gabriella Wilde the hot new model/actress and Rae Morris, the very hot 18-year-old singer/songwriter who has just been chosen by Bailey as his next Burberry Acoustic breakout star. Check her out in the video below.

It just goes to show that Burberry in the hands of Christopher Bailey is a miracle of fashion; the brand continues to beat expectations from fashion critics while still managing to appeal to as broad as possible group of customers.

Check out the high-powered front row at the Burberry Prorsum Autumn Winter 2012 womenswear show at London Fashion Week in the gallery below.