Behind-the-scenes footage from James Franco’s directorial debut for 7 For All Mankind went online February 7, with the denim brand set to unveil the first of the actor’s video campaigns February 15.
The brand posted the clip to its You Tube channel, where a total of ten vignettes by Franco and starring model Lily Donaldson will be revealed weekly starting next week to promote the Spring 2012 collection.
Franco, whose previous directing experience includes 2010 short film “The Clerk’s Tale” and music videos for bands including R.E.M., has spoken to WWD about the inspiration behind his first fashion directing gig.
“The videos have a vintage feel to them. They feel like they are from a different era, which I think really fits with the new line that Seven had in the shoot — a lot of cool denim tops and jeans,” explained the film star.
“The look of the film and the clothes feels very Seventies.”
Franco has even cut together an extended version of the film lasting over three hours which is titled “The Death of Natalie Wood.” It will be screened later in the year as part of an art installation inspired by 1955 movie Rebel Without a Cause starring Natalie Wood and James Dean, that Franco is co-curating at Los Angeles’ Museum of Contemporary Art.
Franco, who has appeared in fragrance and clothing campaigns for Gucci since 2008 has not ruled getting behind the camera for more fashion campaigns in the future — telling WWD he is currently in talks with the Italian fashion house with regards to directing.
US brand 7 For All Mankind retails in over 80 countries across the globe as well as from 7forallmankind.com.
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