Hot celebrities who’ve fronted Calvin Klein campaigns over the years

Calvin Klein has never shied away from tapping the world’s most talked-about faces to front its campaigns. And to be honest, their track record is really nothing short of impeccable. From underwear ads to denim-clad street style photos, the brand has a way of turning a single campaign into a moment the internet won’t stop talking about.

Whether it’s a K-pop idol or a Hollywood heartthrob stripping down for the brand’s signature monochrome shoot, one thing’s for sure: if Calvin Klein taps you, you’ve made it. Here’s a look at the stars who’ve fronted the label’s most unforgettable campaigns.

Tate McRae (2026)

Grammy-nominated pop sensation Tate McRae took over Calvin Klein’s Fall 2026 denim campaign, and we genuinely cannot look away. In the campaign video, she moves through the brand’s denim pieces with the kind of effortless confidence that’s made her one of pop’s biggest rising stars, and she looks just as incredible doing it.

Sea Tawinan (2026)

Talk about a chiselled body. Sea Tawinan caught fans completely off guard when he fronted Calvin Klein’s Fall 2026 Asia campaign, letting the brand’s newest underwear line, and his effortless charm, take centre stage.

Jung Kook (2025)

Jung Kook really knows how to make jaws drop. As Calvin Klein’s global brand ambassador, he fronted the brand’s campaign in bold silhouettes and graphic monogram prints, giving off effortless 90s cool. It didn’t stop there either, he went on to launch his own capsule collection with the brand, and the pieces were flying off the shelves almost instantly.Jung Kook really knows how to make jaws drop. As Calvin Klein’s global brand ambassador, he fronted the brand’s campaign in bold silhouettes and graphic monogram prints, giving off effortless 90s cool. It didn’t stop there either, he went on to launch his own capsule collection with the brand, and the pieces were flying off the shelves almost instantly.

Mingyu (2025)

All eyes were on Mingyu when he fronted Calvin Klein’s Fall 2025 denim campaign. The SEVENTEEN star brought his signature edge to every shot, and let’s just say he’s a natural. Besides, fans of the K-pop idol weren’t surprised in the slightest, given his long-standing reputation as one of the group’s most fashion-forward members.

Bad Bunny (2025) 

Bad Bunny brought his signature swagger to Calvin Klein’s Spring 2025 campaign, fronting the brand’s Icon Cotton Stretch underwear line. It was every bit as sultry as you’d expect, and fans couldn’t get enough of the singer leaning into his sexier side for the shoot.

Jeremy Allan White (2024)

It’s been two years and we’re still thinking about this shoot. Jeremy Allen White fronted Calvin Klein’s Spring 2024 campaign, and it’s safe to say the internet hasn’t recovered since.

Michael B. Jordan (2024)

When this campaign dropped, fans absolutely lost it. Michael B. Jordan fronted Calvin Klein’s Spring 2023 campaign, aptly titled “Calvins or Nothing,” and honestly, the title could not have been more fitting.

Greta Lee (2024)

Korean-American actress Greta Lee became the face of Calvin Klein’s fiery Fall 2024 fashion campaign, marking her first-ever collaboration with the brand. It was a fitting pairing, with Lee’s rising star power lining up perfectly with the campaign’s bold, statement-making direction.

Cara Delevingne (2024)

Cara Delevingne brought her signature androgynous energy to Calvin Klein’s Pride collection in 2024, and honestly, no one does effortlessly cool quite like her. The supermodel has long been a face associated with breaking fashion norms, so it made total sense for the brand to tap her for a campaign centred on self-expression and individuality.

Jennie (2023)

It’s been about three years since Jennie made her debut as a Calvin Klein brand ambassador, and fans still remember exactly how much buzz that first collection generated. Since then, she’s continued to show up in Calvin Klein fits, most recently stepping out in a custom Calvin Klein Collection look at Summer Sonic.

Diplo (2019)

Who would’ve guessed an icon like Diplo would end up fronting a Calvin Klein campaign? He starred in the brand’s Fall 2019 global underwear campaign, “#MyCalvins IRL,” which aimed to capture celebrities in both public and unfiltered, private moments.

Justin Bieber (2015)

Let’s not forget this iconic shoot with Justin Bieber back in 2015, when he fronted Calvin Klein Jeans’ Spring 2015 campaign. He’d go on to become somewhat of a Calvin Klein staple, returning for the Spring/Summer 2016 #MyCalvins campaign, a 2019 golden anniversary campaign alongside wife Hailey Bieber, and the Spring 2020 “Deal With It” campaign.