Ask the Expert: How do I champion social causes without landing in hot water?

Engaging in social advocacy is a powerful way to challenge injustices and amplify important causes. But let’s face it — one wrong move online, and things can quickly spiral. So, how do you advocate effectively while avoiding the minefields of backlash and misunderstandings?

Sarah Bagharib, founder and director of digital content company Crazycat, believes it’s all about intention and strategy. By grounding your advocacy in empathy, clear purpose, and well-researched facts, you can spark meaningful conversations, connect communities, and even turn divisive debates into opportunities for progress.

Is it ever a good idea to engage in a discourse online?

Engaging in online discourse allows you to amplify your reach to a regional and global audience instantly. It connects you with like-minded individuals and organisations that support your cause. Additionally, thoughtful posts challenge stereotypes, highlight systemic problems, and present data or stories that educate your audience and spark meaningful conversations. When done mindfully, online engagement creates a community of supporters who share your values, strengthening your cause and leading to real-world actions and collaborations. 

However, while it offers a powerful platform to raise awareness and drive change, it comes with risks if not handled thoughtfully. For example:

1. It often simplifies complex issues. Social media’s short-form nature can result in statements being taken out of context, leading to misunderstandings or backlash. 

2. You may also find yourself in an echo chamber, where only like-minded opinions are heard, or worse, you may get cancelled if your views are misaligned with popular sentiments. I have unfortunately been harassed online, leading to the next risk – mental and emotional strain.

3. Engaging with sensitive topics can invite harassment. You need to be prepared for potential emotional and mental turmoil. Learn when to disengage to protect yourself.

Framing one’s opinions without sounding antagonistic

The most important part of social advocacy is knowing your purpose. Why are you engaging in the discussion? Is it to raise awareness, educate, or offer solutions? 

Ground your arguments in well-researched evidence to add credibility, reducing the chances of dismissal. You should always remain respectful. While you are allowed to express your perspectives, not everyone will agree with your point of view. Lastly, not every battle is worth fighting. Know when to disengage and focus your time and energy back on your purpose.

Turning a potentially divisive discourse into a constructive experience

It’s always helpful to approach a conversation with empathy. People are more likely to engage meaningfully when they feel heard, rather than attacked. Additionally, rather than emphasising differences, find areas of shared concern. This doesn’t mean avoiding issues, but framing it to highlight collective goals. Otherwise, it is always okay to agree to disagree. Finally, be solution-oriented instead of finding fault. Offer steps to address the issue and turn challenging conversations into opportunities for growth and understanding. 

Sarah Bagarib is the founder and director of PR and communications consultancy Shine Bright Media and digital content company Crazycat.