This December 11, 2014, Desigual will be debuting its first ever Seminaked Party in Singapore at Orchard Central Shopping Centre. The first 100 participants to arrive half-dressed get to walk away with an entire outfit of their choice for free, courtesy of Desigual.
Basically, you have to turn up in swimwear, and then you can pick a complete outfit, meaning one top and one bottom, excluding accessories and Desigual’s newest Spring Summer 2015 collection. All participants must be over 18 years of age.
It might sound icky to be semi nude while in a shopping center in a throng of other half-naked, potentially sweaty people but thankfully, Desigual will be providing all participants with bathrobes before they enter the store. Whew!
The Seminaked event has been a hit in Japan, New York, Paris and Barcelona already. I wonder how more conservative Singaporeans will react to this? I mean, I wouldn’t want to be there when people are tut-tutting; would you?
Desigual Seminaked Party
Date: Thursday December 11
Venue: Orchard Central Desigual Store