What if learning AI felt less like a lecture and more like a really good dinner party?
GOODSTUPH’s Pat Law is ditching the conference hall and setting the table instead her new dine-and-learn AI masterclass might just be the most delicious way to future-proof your business
By Shazrina Shamsudin -
Picture this: good food, better drinks, and by the end of the night, you know how to turn a single product photo into an entire campaign. No PowerPoints, just you, a room full of like-minded local founders, and your sleeves rolled up.
That’s the idea behind Open Kitchen, Singapore’s first rotating dine-and-learn AI marketing masterclass. It’s the brainchild of Pat Law, the founder behind independent creative agency GOODSTUPH Singapore.
Launching on 9 June 2026 at Overlap, The Working Capitol, Open Kitchen Vol. 1 is built for exactly the kind of woman who has heard enough about AI and is ready to actually do something with it. The evening runs from 6pm to 10pm, tickets are priced at $388 (food and drinks included), and yes applications are reviewed before you get a seat. The room is intentionally small, intentionally local, and intentionally hands-on.
The format is refreshingly unpretentious. You bring a product image. You leave with a campaign. Think: hero shots, brand mood, application visuals, video, the works. The point isn’t to make your brand sound like a robot generated it. But it’s actually quite the opposite. “If only big companies get access to the tools, training, and confidence, the gap gets wider. The point is not to make every local brand sound like AI. God forbid. The point is to help local founders leave with the confidence to say: I can make this. I can build this. I can tell this story myself,” as Pat puts it. Tools can speed things up, but they can’t taste for you. In fact, we all know that AI can’t replace your instinct, story, or even your point of view.
The AI wave hasn’t exactly been waiting for small businesses to catch up. And for local founders — especially women running tight ships on instinct and hustle — that gap has a very real price tag. Slower output. Fewer experiments. Watching bigger players move faster with tools you simply haven’t had the time or access to touch.
And well, Open Kitchen is Pat’s answer to that. Her belief is simple: in a city like Singapore, AI literacy shouldn’t be a privilege. It should be a right.
So if you’ve been waiting for the version of AI education that doesn’t make you feel behind before you’ve even begun, consider this your dinner invitation.
For more information and if you want to submit your application, visit the website here.