Love & Co. has a new way to customise your engagement ring (and gorgeous diamonds for less)

YOURS TRULY

Planning a proposal and getting an engagement ring are part of an incredibly personal journey. 

If you're in pursuit of a specially designed ring that’s close to your heart and will surprise the love of your life (or take the guesswork out of it and go together with your significant other!), you can now do so at Singapore jeweller Love & Co.'s stores.

 For a more exclusive experience, head to the new LVC Diamond Concierge at its flagship store in Jewel Changi Airport (#01-258), which is outfitted with private and spacious consultation areas. Here, you can enjoy a cuppa and have a one-on-one chat with a jewellery expert who’ll help you create that dream ring. 

Also read: PRE-WEDDING PORTRAITS AT JEWEL CHANGI AIRPORT? HERE ARE THE BEST SPOTS

Cushy interiors and cosy consultation spaces are set to make your ring designing experience more intimate and personal. 

Creating a sparkler that's uniquely yours and reflects your love story at the LVC Diamond Concierge isn't just easier, it's a whole lot of fun, too.

Thanks to a whopping array of 30,000 permutations (choose from the prong type to the ring head and colour of your band) you can piece together, you'll get an instant picture of your precious diamond ring. You’ll even get to try it on to fully envision how your ring will eventually look and feel like.

A jewellery specialist will also be on hand to walk you through the steps of building your own diamond engagement ring.

Whether you love a decorative band or gravitate towards a sleek minimalist setting, you'll be sure to find one that speaks to you.

Check out the video below to get an idea of the process or click here.

A MORE SUSTAINABLE APPROACH

At the same time, Love & Co. has also introduced its latest collection of lab-grown diamonds – Star Carat Diamond

Attain a greater sparkle at the same investment with Star Carat Diamond. Star Carat diamonds are graded and certified by the International Gemological Institute (IGI).

Can you tell the difference?

The answer is no. A diamond is a diamond, whether it's mined from the earth, or created in a lab.

Fun fact: The Federal Trade Commission (FTC) has expanded the definition of the word 'diamond' to include those that are created in labs.

Naturally formed diamonds and its technologically produced counterparts are indistinguishable even under the microscope, which means your rock will have the same exact sparkle, fire and brilliance when you're capturing that perfect engagement selfie.

Created in a laboratory and with cutting-edge technology, Star Carat diamonds possess exceptional chemical purity, and are optically, chemically and physically identical to mined diamonds.

And just like mined diamonds, cultured diamonds are subjected to the same stringent quality checks, grading and certification by diamond grading laboratories - Star Carat diamonds are certified by the International Gemological Institute (IGI), headquartered in Antwerp, Belgium.

Star Carat diamonds boast exceptional chemical purity, and are optically, chemically and physically identical to natural stones.

Bigger diamond, smaller price tag

Creating a diamond in the lab cuts out the additional costs of a longer supply chain and labour needed for mining. This presents couples with a diamond that's equally beautiful and more environmentally-friendly, but without the heftier price tag of a diamond extracted from the earth.

If a one-carat diamond gets you starry-eyed, but you'd rather spend your money on other aspects of your wedding, you'll be glad to know that a Star Carat diamond can be expected to go as low as half the price of mined ones.

A one-carat Star Carat diamond (*priced from S$2,999), for example, is equivalent to a 0.4 carat mined diamond from the market. 

This leaves you with more budget to fund your new home, that dream honeymoon or simply to have extra cash stashed away for rainy days.

Also read: ECO-FRIENDLY WEDDING FAVOURS THAT YOUR GUESTS AND THE EARTH WILL LOVE

Your engagement ring's a symbol of your commitment to your future spouse, so it's a huge decision to make. For a cherished keepsake that echoes your individual tastes as a couple, doesn't blow your budget, and better yet, add more meaning to your special day with a ring that's conflict-free and environmentally-friendly, schedule your appointment with Love & Co. today.

(Or in any case, even if you're still set on a natural stone, Love & Co.'s Lovemarque diamonds are ethically sourced from mines which carry out socially and environmentally responsible practices.)

*Terms and conditions apply. 

For more information, visit www.love-and-co.com.

This article was brought to you by Love & Co.