EXO's Kai & Gucci are launching an adorable teddy bear capsule collection

The first K-pop idol to launch a capsule collection with Gucci

By Margaux Levy - 15 Mar 2021

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It would not be a Gucci collaboration if the collection does not include a big dose of nostalgia. Cue the Italian house’s fondness for retro references for its various capsule lines featuring our favourite childhood cartoon characters like Doraemon, Mickey Mouse and Donald Duck and vintage inspirations such as the floral prints of ’70s fashion designer Ken Scott.

Needless to say, the Italian house’s upcoming collaboration with South Korean heartthrob and EXO member Kai includes a favourite companion he grew up with – the classic teddy bear.

Launching on April 15 at Gucci’s Ion Orchard store, the collection features a selection of men’s and women’s ready-to-wear and accessories with an adorable decorative motif of a teddy bear wearing a blue bow tie.

The advertising campaign is equally adorable. Envisioned by Alessandro Michele, and executed by South Korean photographer Min Hyunwoo and filmmaker Woogie Kim, it follows Kai on an adventure around Seoul with his longtime teddy bear pal.

Gucci will also be putting up a larger-than-life Bear Balloon art installation created by Seoul-based pop artist IM Jibin to celebrate the launch of the line that will be placed in different locales worldwide.

Ahead, we highlight some of the pieces that are up for grabs.

Credit: Gucci

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KAI X Gucci jacquard sweatshirt, $1,750

Credit: Gucci

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KAI X Gucci denim jeans, $1,400

Credit: Gucci

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From left: KAI X Gucci GG supreme canvas portfolio, $1,460, KAI X Gucci GG supreme canvas wallet, price unavailable, KAI X Gucci GG supreme canvas mini crossbody bag, $1,280, and KAI X Gucci GG supreme canvas pouch, $1,330

Credit: Gucci

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KAI X Gucci GG supreme canvas mini crossbody bag, $1,280

Credit: Gucci

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KAI X Gucci denim jeans, $1,400

Credit: Gucci

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Left and middle: KAI X Gucci GG supreme canvas wallets, price unavailable. Right: KAI X Gucci GG supreme canvas card case, $390

Credit: Gucci

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Left: KAI X Gucci cotton and silk polo, $2,100, and KAI X Gucci GG supreme canvas mini shoulder bag, $2,890 Right: KAI x Gucci cotton and silk top, $2,100, and KAI X Gucci GG supreme canvas mini bucket bag, $2,060

Credit: Gucci

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KAI X Gucci Rhyton leather sneakers, $1,390

Credit: Gucci

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From left: KAI X Gucci Ace leather sneakers, $1,040, and KAI X Gucci Tennis 1977 canvas sneakers, $970

Credit: Gucci

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KAI x Gucci cotton T-shirt, $800

Credit: Gucci

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KAI x Gucci GG jersey jacket, $2,800, and KAI X Gucci GG supreme canvas tote bag, $2,480

Credit: Gucci

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KAI x Gucci cotton sweatshirt, $1,500, and KAI X Gucci GG supreme canvas medium tote bag, $2,060

Credit: Gucci

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From left: KAI X Gucci GG supreme canvas small shoulder bag, $1,540, KAI X Gucci GG supreme canvas mini bag, $2,890, and KAI X Gucci GG supreme canvas mini bucket bag, $2,060

Credit: Gucci

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KAI X Gucci GG supreme canvas portfolio, $1,460, and KAI X Gucci GG supreme canvas small belt bag, $1,360

Credit: Gucci

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From left: KAI X Gucci GG supreme canvas duffle bag, $3,770, and KAI X Gucci GG supreme canvas trunk, price unavailable.

The KAI X Gucci collection will be available exclusively at Gucci ION Orchard from 15 April 2021.

This article was first published in Female.

EXO's Kai & Gucci are launching an adorable teddy bear capsule collection

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