Growing up, Hayley Teo struggled with sensitive skin that was often covered in red patches. It was only after a lot of trial and error that she discovered the root cause.
“It turned out that my skin didn’t like the products on the shelves, which were often filled with ineffective, mediocre ingredients. Neither did it appreciate the luxury products I used to swipe from my mum’s dresser,” says the 30-year-old.
Her experience made her want to start a skincare line that was “effective, clean and pure”, and in 2019, she launched Rooki Beauty, which retails clean beauty products. She tells us about why they are game-changers, how she grew the brand from a one-woman show and the challenges she has encountered in her entrepreneurial journey so far.