Each shampoo and conditioner bar you purchase from Patrichory (@patrichory) is handcrafted lovingly by Patricia Wong, 55, in her Ang Mo Kio home. Launched last year, the brand specialises in natural haircare, made with plant-based ingredients such as Ayurvedic herbs, quinoa protein, plant keratin, and essential oils with antimicrobial and anti- inflammatory properties.
Patricia takes great care in ensuring that the ingredients used are naturally derived and eco-friendly certified. The brand’s current offerings include four types of shampoo bars for different hair types as well as irritated and flaky scalps, one conditioner bar, a solid hair mask, and hair powders for both dark and light-coloured hair.
“I’m really proud of the fact that I’ve been able to bring some of the best ingredients to my kitchen lab – old-school, evergreen herbs and oils, as well as some of the latest technologies provided by plant-based science,” says Patricia.
The bars take some getting used to, but they also purposefully slow down the process, encouraging mindful indulgence as you massage your scalp and work the lather into your hair. The naked packaging also means you’re generating less plastic waste.
“Right now, I’m doing my best to expand the brand’s reach because every bar in the bathroom is one less plastic bottle used,” she says.