It all started from a cat, and the thought of eating dim sum – both seemingly random topics at two ends of the spectrum.
But put both together, and you’ll get Nyan Sum, the adorable, sold-out first collection of the Nyammy Treats collectible series, designed in-house by local art collectible design studio Mighty Jaxx.
“I love cats, I adopted one back in 2011 and he has never left my side ever since. He’s a really big boy that my family and I named JJ,” explains Samantha Germaine Sim, senior concept artist at Mighty Jaxx, and the designer behind the Nyammy Treats series. “When I created Nyammy Treats back in 2019, I was honestly thinking about my cat at home while I was at the office.”
She was really hungry at the time as well, she recalls. “I thought of eating some dim sums while I was sketching out an idea and the thought just popped in – there are a lot of cat-themed bread or cake toys out there, but what if I did one of dim sums? And so the Nyan Sums were born.” Nyan is also the Japanese way of saying “meow”, adds the designer.