The 28-year-old heiress has, among other things, been doing her bit to help out during the Covid-19 crisis by making weekly food drops to frontline health workers in hospitals, polyclinics and clinics around the city.
”I just want to do what I can to cheer the healthcare workers – from the frontliners to the cleaners and security guards – on,” says Ms Lim. ”I want them to know that everyone is behind them in this fight and that they are appreciated and loved.”
Privileged status notwithstanding, Ms Lim is also experiencing the effects of the novel coronavirus on business and personal life. The first time entrepreneur recently opened the aesthetic centre Illumia Therapeutics and Papilla Haircare for hair and scalp treatments, but both have been ordered shut since the first circuit breaker measures were introduced on April 7.
”Of course, I’m very worried because we are a very new start-up. And every new company will surely have difficulties. People assume that my Dad is rich so I will be able to maintain the company, but things don’t work out that way. A business is still a business and I have to work through this on my own. There are no lifelines or handouts. I’m struggling like everyone else to survive.”
On the bright side, ”we did not lay off any of our staff and continue to pay them their basic pay,” she adds. ”This Covid-19 period has been an eye opener for me, showing me who our true friends, supporters and loyal staff are.”