As someone who does long-distance running, yoga and high intensity interval training, Melinda Sutikno decided to venture into activewear when she found herself without a job during the start of the Covid-19 pandemic. And she knew exactly what she wanted to offer women with her line of products: sportswear that fit well and thus make the wearer feel good, facilitating a cycle where they will feel encouraged to “adopt an active lifestyle and embrace their body”.
“A little goes a long way in your pursuit of an active lifestyle. And since I exercise regularly, I have an understanding of the pain points of wearing sports bras or bottoms that do not fit well. I’ve experienced chafing during my long runs and know the discomfort that comes with bottoms that keep moving around,” explains the 28-year-old.
The brainchild is Anya Active, which offers a range of sports bras, tanks, tees and bottoms for women. She tells us about its product features and how she manages the entrepreneurial challenges that have come her way so far.