When Thai designer Bhanu Inkawat, founder and executive creative director or fashion brand Greyhound Original, received an email from Ikea Sweden that proposed a collaboration in 2017, he dismissed the email as spam. “Because why would a global furniture brand like Ikea collaborate with a Thai fashion brand like us?” he recalls.
After three emails, he decided to check with Ikea Thailand and realised that the invitation was legit. What followed was a rigorous, two-year product development that has yielded a limited collection Sammankoppla.
Launched in Singapore this month, the collection comprises homewares and accessories inspired by Thai street style. Retailing from $1,90 (a zip pouch) to $129 (a shelving unit), the collection has been designed to be affordable, multi-functional and adaptable.
“Thai street style is ‘anything goes’, and nothing goes to waste,” says Bhanu, citing plastic bottle upcycled into lampshades as an example, which made it into the final collection as the Sammankoppla LED Multi-Use Lighting.
The collection includes rugs and bags made with woven PET waste, shelving units inspired by scaffolding and a literal jacket for chairs, a wink to Greyhound Original’s fashion root. We asked Bhanu to share more.