Oystersteel Datejust 36 watch, S$9,740.
Then there are the new Datejust 36 models with palm-motif dials that make them a great choice for those in the market for a first watch with a twist (or those looking to expand their existing collection with a playful number, for that matter). Three versions are available: An olive green dial on steel, gold on Yellow Rolesor and silver on Everose Rolesor. There is also a model with a gilded, fluted-patterned dial for classicists at heart.
Rounding off the collection with posh finesse are the brand’s perennial diamond-cloaked numbers—or, as hip-hop duo Ayo & Teo once put so eloquently, rollies “with a dab of ranch”. Completely pimped up in stones are two Lady-Datejusts and three vibrant, special-order Day-Dates to ensure that you remain the main attraction of any event. The former is dressed to the nines with over 1,000 stones, leaving no white or yellow gold surface untouched. In the latter, enamelled Roman numerals in turquoise (for the white gold model), coral (yellow gold) and burgundy (Everose) are accompanied by alligator-skin straps in matching hues and over 800 diamonds.
Beyond Measure
Instantly recognised in a split-second glance, complete with all the associated prestige that comes with it, a Rolex is what most people think of when the words “luxury watch” are mentioned. Yet, the question still remains: Is a Rolex truly worth all the hype and hefty price tag? The answer depends on how far you are willing to go for par excellence—because that’s the system of belief you’re buying into when you lay your credit card on the counter for one of the crown-emblazoned timepieces.
It’s not just the brand’s insistence on proprietary materials developed in-house, such as Oystersteel, Everose gold and Cerachrom, which look, perform and weather the passage of time better than industry standards. Nor is it merely its spirit of innovation, which has resulted in the registration of over 500 patents in the course of its 116-year history. Each Rolex comes with a guarantee of not just high quality and reliability, but also an elevated level of trust—that the brand has you covered for all your Rolex needs no matter where you are in the world. This is thanks to an extensive global network of dedicated after-sales service workshops, staffed by watchmakers who are regularly trained by the brand for consistent care and expertise. (Furthermore, your watch is covered by a two-year international service guarantee for parts and labour once it leaves a Rolex World Service workshop after maintenance.)
Rolex watches are built to last a lifetime or two. And with the brand promising to be there for the long haul, the only thing you need to be concerned with is this: Which rollie are you going to get?
This article was first published in Harper’s Bazaar.
