Taiwanese actor, Edward Chen, has made a name for himself for his roles in the 2017 drama series Red Balloon and the 2020 feature film Your Name Engraved Herein. And don’t get us started on his killer looks – pronounced features, a peppy smile, and his irresistible charm. It’s no wonder he has a huge international fanbase that’s got all of them swooning over him.
So what’s in it for the next generation star? Hot off the press, Piaget announced that they have appointed the scintillating star as the new friend of the brand.
Edward Chen is a natural born star who wears his true colours like a badge. His effortless attitude pervades like the warm glow of the sun, which echoes the spirit of positivity that lies at the heart of Piaget.
“It always delights me knowing I am able to spread smiles and happiness, which to me is a recognition for my professionalism. I’ll probably smile a lot more, for my mission from now on is to share the sunny side of life as a member of the Piaget Society!”– Edward Chen
In the latest campaign, Edward Chen is seen sporting the new ultra-thin Piaget Polo Skeleton on his wrist. He enthused about how he was overwhelmed at the first sight of this sleek and whisper-light sports watch, considering how he’s such a sports enthusiast himself.
Aside from the exciting announcement, here, he also shared more about his thoughts on his recent appointment, what he looks for in a watch, as well as his favourite piece from the range.