Ever since Lee Ji-eun, better known by her stage name IU, achieved breakthrough success with the song Good Day in 2010, the soloist cemented her presence among the Korean A-listers. Her fame has only been bolstered by her acting talents, which were seen in iconic dramas such as Dream High (2011), Moon Lovers: Scarlet Heart Ryeo (2016) and Hotel del Luna (2019). This year, she released a collaboration with BTS member Suga (as Agust D) for the song People Pt.2. IU is also slated to star opposite Park Seo-joon in the sports comedy-drama film Dream.
Despite her overwhelming success, IU continues to be highly favoured by the industry and fans alike. It is no wonder then that she was given the title of Korea’s little sister which further cements her girl next door appeal. Ahead, we spotlight five of the ways IU uses makeup to amplify her youthful, fresh-faced appearance and teach you how to recreate them.
Aegyo sal refers to the fat pocket under the lower lash line of the eyes. And in the case of Korean makeup trends, they love to accentuate the area, like what you see on IU here, to make the eyes appear more youthful and cheerful.
Gucci Beauty’s new four-quad makeup pan was made as an all-in-one for the eyes, cheeks and lips with three colour combinations to choose from. We like the Summerina Brown iteration to create the aegyo sal effect by using the light brown shade to contour the fat pocket before highlighting it with the white gold shimmer.
Whether she’s going for a natural, girl-next-door vibe or a glammed appearance for the red carpet, IU always taps on having full, fluffy eyebrows to frame her eyes and create a more expressive image. This is because full eyebrows give the perception of youthfulness as compared to the thin, skinny arches of the 1990s.
With a universal clear formula that would work for all skin and hair colours, the Anastasia Beverly Hill brow wax is used to lift, tame and keep brow hairs in place. It offers long-lasting and extreme hold without stiffness or flaking. You could use it to keep baby hairs in place too.
A simple way to make your eyes appear larger? A long and voluminous set of eyelashes. However, the placement of where the lashes are lengthiest can result in different eye shape appearances. For example, IU here focuses the longest lashes at the end, resulting in a tapered, fox eye effect that lifts the corners of the eyes. On the contrary, longer lashes in the middle create a wide-eyed doll effect.
byCaxs was founded by influencer Cassandra Tan (@caxs) in 2017 after realising the lack of coloured contact lenses and false lashes in Singapore. This set contains the Berti Baby Lashes, which have a slight flare at the ends to provide a subtle cat-eye effect. The falsies also have a clear, transparent band and can be reused over 20 times with proper care.
Scroll through her social media and you’ll realise that IU isn’t one to go for saturated, bold lip colours, even on the Cannes Film Festival red carpet. Instead, she prefers natural hues that veer towards the pink and rose family as well as formulas that aren’t too pigmented or full coverage to accentuate the MLBB effect.
Dear Dahlia’s lip tint has a lightweight whipped formula that leaves a soft matte finish on the lips. It is infused with dahlia flower extract and hyaluronic acid to ensure long-lasting comfort despite the fade-resistant formula.
Blush isn’t only to add colour and life back into your face. For IU, she applies them across the upper cheekbones and onto the apples of the cheeks to create a lifted and fuller illusion. Contouring with blush, if you will. And with Korean makeup, less is more.
One of the three latest additions to Hermès’ Rose Hermès blush collection, Rose Ambre is a light beige pink with soft mother-of-pearl shimmer to add radiance to your cheeks. The mirrored compact also makes it convenient to touch up your makeup on the go.