When world famous singer Rihanna announced that she was going to debut her own makeup brand, the internet went abuzz. Naturally, Riri’s fans couldn’t wait to get their hands on her products.
But nobody knew what to expect or even what the product packaging would look like.
To keep this highly anticipated launch under wraps, even beauty editors around the world who’ve previewed the collection before the launch were asked to sign a form and swear to secrecy (yes, it was that highly guarded).
After months of waiting, Fenty Beauty by Rihanna is finally here. Launched globally across 17 countries today, she wanted her first collection to really be all-inclusive, “so that no one would be left out,” said Rihanna.
Hence the brand’s global launch on the same day. Here in Singapore, Sephora Ion Orchard was where it was happening, and a queue starting forming since last night for the launch at 10am today.
Keep reading to see our top 10 picks from Rihanna’s debut collection.
Bothered by enlarged pores and signs of greasiness when you look into the mirror? Dot this primer over your concerned areas and spread it out.
Think of it as the real life equivalent of Photoshop, promising to blur out any flaws in a jiffy.
Living in a hot and humid climate, our pores tend to clog up easily. So we’ll be wise to choose beauty products that are oil- and shine-free.
This longwear foundation does just that and boasts a sweat and humidity resistant formula that’ll minimise any makeup “meltdowns” throughout the day.
Available in 40 shades.
If you’re all about streamlining your makeup process, then you’ll fall in love with this multitasking Matte Skinstick.
Made to conceal, correct and contour, it’s basically three products thrown into one. How’s that for value-for-money!
Available in 20 shades.
Yet another hardworking multi-purpose product, this Shimmer Skinstick can be used as a highlighter and it doubles up as a blusher too.
Its cream-to-powder formula means that you can easily blend it above your foundation or BB cream and walk about the door without looking like a shiny disco ball. Available in 10 shades.
Besides attracting likes for your selfies on Instagram, this Freestyle Highlighter will also attract compliments from your family and friends.
How? Simply brush it on the areas where the light naturally shines on your face and you’ll achieve a sun-kissed glow.
Wipe out all traces of a greasy complexion with this translucent Blotting Powder. It keeps the skin velvety matte and the finish promises to last all day.
Sometimes, having too many choices can be a problem too. That’s why we love how Rihanna has introduced just one (yes one!) lip product for her debut makeup collection.
It’s rose nude and it’s universally flattering. Enough said; get yours now!
Aiming for a flawless makeup look?
Reach for this Makeup Sponge that has three sides to help you blend your liquid, cream or powder foundation better.
The rounded side can be used for buffing in your foundation; switch to the half-moon side for targeted coverage around the eye areas; and finally, use the slanted edge for stippling.
Tired of using Instagram filters to make your selfies look amazing?
You can now count on this Foundation Brush 110 to achieve air brushed skin. Each brush is made up of over 140,000 ultra-fine synthetic bristles to ensure easy, fuss-free and precise application.
For the harder to reach areas on our face, such as the sides of the nose, reach for this Touch Up Brush 130.
It’ll make keeping your face matte a breezy affair. Plus, it’s case is made to be magnetic so that it can attach itself to the Invisimatte Blotting Powder case easily.