Beauty has a way of invoking a transcendent effect. Whether it’s a spritz of tantalising perfume or a swipe of lipstick in your favourite colour, the right beauty products can transport you into a different world, or help bring out your inner confidence. And no one knows this better than Gucci Beauty.
Enter the #FloraFantasy
A brand known for its maximalism and irreverence, the Gucci Beauty world is one where every individual is celebrated for their uniqueness and is made for those who march to the beat of their own drums. That’s who the joy-fueled world of #FloraFantasy is created for.
Debuting in 2021 with Gucci Flora Gorgeous Gardenia Eau de Parfum, imagine a fantasy world filled with candy pink, flowers and fluffy animals inspired by the delicious scent. Fronted by the free-spirited Miley Cyrus and lensed by visual artist Petra Collins, this cheery dreamscape is a world where customers are invited to express themselves in any way possible.
Gucci Flora Gorgeous Jasmine, an Eau de Parfum that celebrates joy
For the next chapter of #FloraFantasy, Gucci introduces Gucci Flora Gorgeous Jasmine, a new Eau de Parfum that captures the scent of the Grandiflorum Jasmine. With tender notes of Jasmine, blended with base notes of Sandalwood and Benzoin, its soothing sensuality creates a scent that’s unique to the wearer. Lastly, notes of Mandarine Essence and Magnolia Accord add a sense of optimism, giving the wearer a feeling of joyful serenity when wearing this scent.
While a unique scent is vital to any fragrance, the packaging is just as important as well. After all, this bottle sits on your dresser in your home sanctuary, acting not only as decor but as a little insight into your personality. Gucci Flora Gorgeous Jasmine is encapsulated in a turquoise stone bottle, doubling up as a talisman that brings luck, hope and protection to the user.
A limited-edition makeup collection that’s inspired by the Gucci Flora fragrance
Now that you’ve been transported to the #FloraFantasy world, you have to look the part right? That’s where the Gucci Flora makeup collection comes in. A limited-edition makeup duo that’s inspired by the fragrance of the House, think, makeup products that will give wearers a hit of dopamine from its bright colours and beautiful floral packaging. The duo includes Gucci Palette Beauté Des Yeux Gorgeous Flora — a luxurious soft-textured eyeshadow palette — and Gucci Rouge De Beauté Brillant Flora, a hybrid lipstick delivering 24 hours of moisture and a highly-pigmented shine.
An eye palette that’s a true collector’s item
The new Palette Beauté Des Yeux Gorgeous Flora includes 12 satin, matte, and metallic shades, available in a dreamy range of pinks, blues, and neutral colours. Designed to be blended in playful combinations, the shadows deliver highly pigmented, long-wear colour and can be layered together for unique results. The texture is both lightweight and buildable, allowing for endless creative combinations.
Encased within a gold-trimmed pink case, this covetable palette is a true collector’s item and a memorable keepsake thanks to the removable tray, which also makes the palette refillable once the shades are finished.
A vibrant lip balm with the colour payoff of a lipstick
If you’re looking for a hydrating lip product that has the caring properties of a balm but the pigment payment payoff of a lipstick, the Rouge De Beauté Brillant Flora is the perfect product for you. Delivering a veil of vibrant, glowing colour, the formula is infused with moisturising Black Rose and Peony Oils, combined with Jojoba Seed Oil and Karité Butter. Hyaluronic Acid is also included to provide long-lasting hydration with a soft, lip-plumping and smoothing effect.
Shop the collection here:
Brought to you by Coty