Known for her girl-next-door charm, Girls’ Generation Yoona has also worked hard to carve out a successful solo music run and an acting career spanning both television and film, with an upcoming romantic comedy series in June 2023 titled King The Land opposite 2PM member Lee Jun-ho. She has also fronted numerous brands such as beauty brands Estée Lauder and Innisfree. Ahead, we take a look at the Korean star’s best beauty looks.
Judging from her porcelain mien, we reckon that the Estée Lauder Korea ambassador doesn’t slack off when it comes to skincare. Many of us might remember that Yoona was previously the face of Innisfree, the accessible Korean skincare label, which she fronted for a whopping 11 years.
We can’t talk about the French beauty brand Estée Lauder without mentioning its hero product, the Advanced Night Repair serum. Also available in an eye cream, both products boast powerful anti-ageing benefits thanks to their antioxidant-rich formulas.
Many of us would wake up in the morning with puffiness after having a high-sodium dinner or sleeping badly. To counteract the effect, use an ice roller to help depuff and awaken tired skin. For the eyes, use a cold spoon to get the same effect.
Made with self-cooling stainless steel, this facial roller has a non-porous structure that won’t harbour bacteria or trap active ingredients. Great for those with acne-prone skin.
The eyes are the window to the soul. And as an award-winning actress, it is even more important for Yoona to make sure her eyes are able to help her emote and execute the necessary feelings required for the scene.
And the fastest way to help your eyes appear wider and more awake is to tap on a dependable mascara. Maybelline is one such label that is known for its mascara formulas. This iteration is enriched with bamboo extract to offer both volume and length while having an easy to remove washable formula.
For red carpet events, Yoona tends to opt for clean and minimal makeup and elevates her look with flushed cheeks. Adding a pop of colour on her cheeks prevents her from looking washed out.
Pro tip: apply cream blush before setting it with a powder blush instead of translucent setting powder. This layered method adds intensity and ensures that your blush stays on all day.
Yoona once shared in an interview that a makeup product she always has in her handbag is a tinted lip balm. Not only does it add a light wash of colour to brighten her complexion, it also hydrates parched lips.
This tinted lip balm adds a sheer wash of colour while a combination of plant oils and butters provide long-lasting hydration and nourishment.
As a K-pop star, Yoona experiments with various hairstyles and hair colour. Naturally, she has to put her hair through the wringer with styling tools and hair products. Thankfully, such damage can be mitigated with the use of heat protectants and reparative hair masks and conditioners.
Formulated with the proprietary Bond Building Technology, this silicone-free hair serum shields hair against heat damage as well as environmental stressors thanks to the antioxidant-rich red algae extract.
In a video on her YouTube channel where she answered 53 of her fans’ questions, Yoona shared that she loves to part her hair down the middle. To limit how much your scalp shows through, use a hair powder or an eyeshadow (with a fluffy eyeshadow brush) in a comparable shade to your tresses to fill it in. This helps to make the hair look thicker.
With a powder puff applicator that allows for pinpoint coverage, The Face Shop hair powder comes in three shades – Natural Brown, Dark Brown and Black. It also contains powders to absorb excess sebum and mattify the roots.
Collagen as a beauty supplement has been steadily growing in popularity as it is believed to improve skin health and appearance. And as the ambassador for BB Lab, Yoona professed that she enjoys taking them for that purpose as well as gifting them to her family and friends.
This BB Lab collagen tablets is formulated with collagen and elastin derived from North Atlantic fish in a ratio of 94:6, which is said to be the same proportion of collagen in the skin dermis. It also contains five types of vitamins and minerals and seven skin-loving ingredients such as hyaluronic acid, milk ceramides and more.