Bright-eyed South Korean superstar Im Yoona, 33, does it all: she is a member of popular 2nd-gen k-pop group Girls’ Generation and has starred in multiple binge-worthy dramas like Big Mouth and more recently King The Land alongside 2PM’s Lee Jun-Ho. On top of that, Yoona, has also been the Asia-Pacific face of cosmetics company Estee Lauder since 2020.

If you’ve been wondering how the “When The Wind Blows” singer takes care of herself (and her glistening complexion) considering all the things she has on her plate, you are certainly not alone.

And when Yoona, who was in town on Thursday (Sep 28) to attend a few events by Estee Lauder, divulged all of her best-kept beauty tips and secrets, trust us – we’re all ears.
Even though she is one of the world’s most recognisable faces with access to industry experts and the best skincare products, Yoona has a surprisingly fuss-free approach to beauty.
As you might expect, the fresh-faced star’s routine is heavy on skincare. She also stressed the importance of paying attention to her lifestyle choices and listening to her body.
“I personally believe that your skin condition is dependent on how well you eat and whether you are getting enough rest. On top of that, it’s important to leave your troubled skin alone (don’t touch it unless your hands are clean!) and make sure to cleanse thoroughly. Moisturising is also a crucial step in any routine. With time, I believe that your skin concerns will get better.”
Here, the multi-hypenate who sat down with us after a satisfying chilli crab lunch reveals her go-to lipstick shade, why the Estee Lauder Advanced Night Repair is her current skincare obsession and that when it comes to beauty, less is truly more.