They say that the eyes are the windows to your soul. Your peepers also convey emotions, letting others know when you’re happy, sad or even angry.
This explains why a set of well-groomed eyebrows, smidge of eyeliner and flick of mascara can make all the difference in your look. Of course, you’ll need all the right products — which is where our Her World Beauty Awards 2023 eye makeup winners come in. Read on to find out which products won our seals of approvals.
Why it won: The Shu Uemura Brow Sword Naginata’s unique sword-like tip allows you to fill in the gaps by drawing on individual brow-like hairs and naturally shade your brows with ease. Plus, its formula is water-proof, sweat-, smudge- and sebum-resistant, making it perfect for Singapore’s weather. Comes in five shades.
“The pencil tamed my brows and allowed me to easily fill in the sparse spots.” – Letty Seah, associate beauty editor
Why it won: Despite its hard-wax formula, the Benefit Cosmetics Always Ready Brow Pencil glides on easily to deliver that soft-blurred brow effect. Its twist-up, automatic feature also keeps its crescent-shaped tip sharp so you don’t have to worry about having to sharpen it. Just twist, fill and go. Comes in eight shades.
“Loved the curved shape of the pencil that would make it easy to use even for first-timers.” – Lasalle Lee, makeup artist
Why it won: Take lashes from blah to va-va-voom with the MAC Cosmetics MACStack Mascara. Its secret? A buildable, clump-resistant formula that gives lashes gravity-defying volume, length and lift.
“This mascara lasted all day and made my lashes look voluminous with just one coat of application. Yet, it was still easy to remove at the end of the day with micellar water. Plus, the packaging was really sleek too. And the thick mascara wand easily coated my lashes with sufficient product while also fanning my lashes out for more definition.” – Preeti (@preetipls), content creator
Why it won: The XLash PRO Lash Serum’s new and improved formula will get lashes longer, fuller and stronger in just 28 days. But more importantly, its formula is so gentle that it’s even suitable for the most sensitive of eyes and skin. And you can even use it over your lash extensions to help it last longer too.
“The formula felt weightless and comfortable on my lashes – I hardly felt anything. And I did see an improvement in both length and density over time.” – Letty Seah, associate beauty editor
Why it won: With its long-wear technology and silky-smooth saturated colour pigments, the MAC Cosmetics Color Excess Gel Pencil will keep eyes well-defined for more than 12 hours. In addition, it applies like a dream and stays smudge-resistant, water- and transfer-proof. Choose from 20 eye-catching shades.
“It’s so creamy to apply and easy to blend out, yet sets so well that it doesn’t budge at all. Truly, the staying power is wow!” – Larry Yeo, makeup artist
Why it won: If drama is what you desire, then the Make Up For Ever Aqua Resist Graphic Pen Liner is for you. With its deep black pigments, this intense 24-hour wear waterproof liquid liner delivers an easy one-stroke application so your line will always look precise and clean.
“I was really surprised at how easy it was to use this. I usually struggle with creating the perfect wing, but this made it so much easier. The colour was pigmented and was pretty waterproof and long-lasting. It actually took a while to remove it even with an oil-based makeup remover. Definitely an eyeliner I’ll be keeping in my makeup kit.” – Tay Ying, actress
Why it won: No more waiting around for your eyeliner to dry thanks to the XLash Instant Dry Eyeliner and its carbon-black formula that dries quickly. In addition, its hypoallergenic formula also means it’s safe and gentle for sensitive eyes and lids.
“The stiff, fine applicator allowed me to create thin, precise lines or build up the eyeliner for a thicker, more dramatic result. Just one swipe provided a rich, jet-black colour payoff. And once applied, it didn’t smudge or run – even in the pouring rain! Yet it was easy to remove with just a few swipes of a makeup remover.” – Letty Seah, associate beauty editor