These labels aren’t the newest, but they’re definitely not hyped about enough! Look through to see which underrated fashion label models Gigi Hadid and Kendall Jenner are loving right now.
This story was originally published in the May 2016 issue of Her World magazine.
Here’s something worth splashing on. Enter Princess Polly. Inspired by the latest trends in fashion, street style, and pop culture, Princess Polly prides itself in delivering some of the hottest trendy pieces you’ve probably seen on the ‘Gram. In fact, many fashion influencers have been spotted in a few trendy pieces by the brand — we can clearly see why it’s well-loved by fashionistas around the globe.
Available at Princess Polly.
Without sacrificing functionality for style, brands like Ragdoll LA boast an extensive collection of athleisure-inspired apparel that is fit for those who prefer a sporty chic vibe. Easy, cute and always comfortable, these relaxed fits are perfect for loungewear or even while you’re out running errands.
Available at Ragdoll LA.
You can never go wrong with basics and if you’re looking for staple pieces to add to your wardrobe, consider these options by annibody. Eponymous to its name, the brand caters to well, any body shape while offering silhouettes that are versatile, sleek and chic — perfect for everyday wear and even if you’re looking for classy options for your office wardrobe.
Available at Annibody.
Style stars like singer Solange Knowles as well as models Gigi Hadid and Kylie Jenner are fans of this six-year-old Australian label, which has become known for its bold, modern silhouettes. Must-haves from the latest collection: wrap skirts, reworked white shirts and on-trend off-the-shoulder tops.
Available at C/meo Collective and Tangs at Tang Plaza.
Want basics with up- to-the-moment streetwear touches? Look no further than this Australian brand. It has boyfriend tees with ribbon details, Breton tops with olive-green stripes, and cornflower-blue shirts with winged sleeves. In short: really clever classics you can dress up or down.
Available at The Fifth Label and Tangs at Tang Plaza.
For the cool girl who loves her Celine and Ellery, this year-old Los Angeles-based online store is stocked with minimalist and feminine looks featuring drapes, ruffles and bell sleeves. Other directional pieces we’ve added to our cart: high-waisted pants with tasselled hems, ballerina-style pumps and slip-ons, and faux fur-trimmed sweatshirts.
From US$15 (S$20). Shipping costs US$35 (but is free for orders over US$200) and delivery takes three to five days. Available online at LOÉIL.
There’s something at this online store for everyone, but we’re really here for two things: vintage-inspired stunners (pleated metallic skirts and sequinned dresses, anyone?) and street-style faves like bell-sleeved knits and oversized gingham button-downs.
From US$15. Shipping costs US$15 (but is free for orders over US$75) and delivery takes up to five business days after dispatch. Available at Storets.