Superstar Thai actress and singer, Namcha Sheranut Yusananda – or @namcha_tea – already has more than 628,000 followers on Instagram! With the launch of her new fashion brand Sheranut, she’s sure to have even more. Launched in 2014, the brand debuted basically on Instagram but quickly turned into a complete label with its own stores in Thailand.
The Autumn Winter 2016 collection that showed on the runway for Day 2 at Singapore Fashion Week was definitely ‘wild’ going by the sounds of the African savannah, the face paint on the models and the animal prints all over the runway. However in courtesy to the passing of the Thai monarch recently, there was a minute of silence before the start of the show.
While some people might have questioned the idea of putting white models in African-inspired masks and ‘face jewellery’, apparently the collection was based on the photography of Michel Comte who is known for mixing fashion and wildlife, and which inspired the designer to “protect each other as well as reminding people to stop animal abuse all over the world Ã¢â‚¬Â¦ and also reminded [them] of the African tribal people who have lived this way for many millenniums”. So that’s the reason behind the homage to Africa.
The pieces of the collection themselves, without the trappings of the styling, ranged from sexy to outrageously sexy with a fair bit of skin in between that was greatly appreciated by the audience – from those who wanted to wear it, to those who wanted to see other people wearing it.
Before her show, we got the super popular Namcha to answer a few fashion-focused questions Ã¢â‚¬Â¦
Would you describe your style as having anything that’s particularly ‘Asian’ about it? If yes, why? If not, why not?
No … I wouldn’t limit my style to anything, I believe that style is free, no boundaries. I dress differently everyday depends on my mood and how I feel about that day. I would describe myself as a blank canvas … Whatever I feel like painting on myself.
What do you think about being considered an ‘Asian’ designer?
Thankfully, one of my dreams is to be called a designer.
What 3 items do you think every woman should have in her wardrobe?
A pair of jeans, a white shirt, a cool pair of sunglasses
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Stay tuned for the next three days to see all the looks and excitement from Singapore Fashion Week 2016. You can get more info at singaporefashionweek.com.sg. You can shop Sheranut at www.sheranut-brand.com
All images by Wesley Kow for herworldPLUS