Many businesses have come and gone during the last two years of the pandemic, but one sector that seems to be thriving? Wellness — in particular, sportswear and activewear.
If you haven’t already noticed, sportswear brands like Decathlon and Lululemon have been extending their reach, opening new stores in Singapore to cater to the rising demand for fitness apparel and gear. Recently, Nike made its move too, by transforming its outlet store at IMM into a concept store called Nike Unite, which boasts an accessible, community-driven layout as well as exclusive services and offerings to get us all excited about in-person activewear shopping.
The newly refurbished 18,000 sq ft store offers something for everyone, regardless of gender, age and sport. “Nike Unite is fundamentally about helping consumers connect closely with sport by bringing the most valuable sport destination to the community and creating experiences that are rooted in serving people,” said Sylvelin Ng, director Southeast Asia & India at Nike Value Marketplace.
This is the first Nike Unite store in Singapore. Currently, there’s one Nike Unite store in South Korea, two in China, five in the United States, and one store in both Germany and the United Kingdom.
Wondering if it’s worth making a trip down? These reasons will help you decide.