It’s an important time for the climate change conversation. One example is French mega brand Louis Vuitton. Just last month, the brand’s CEO Michael Burke gave industry paper Women’s Wear Daily a revelatory interview. In it, Burke talked about the luxury house’s goals and progress on the sustainability front.
For example: did you know that the brand recycles 93 per cent of materials used in events and window designs? That includes the seasonal window displays that change, as well as the blockbuster runway show productions.
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Besides materials and the actual process of manufacturing, Vuitton has also adjusted its design process. The brand uses an eco-design process on as much as a third of its very wide range of products. That takes into consideration the repairs that may become necessary during a product’s life cycle. The point being that you keep and use a Vuitton item for longer.
The Pillow boots from Louis Vuitton Spring Summer 2021 from which this collection’s design aesthetic stems from.
Most interestingly, Burke explained that sustainability has always been important to Vuitton even though the brand is only starting to talk about it now. Consider that Louis Vuitton started as a house of trunk makers, creating hardy goods for travelling that could last lifetimes. That same spirit extends quite naturally to the many luxury products it now makes.
That’s helpful background for the latest capsule collection of sustainable bag designs that Louis Vuitton has launched dubbed the LV Pillow. The puffy look is a stylistic continuation of a popular boot from the Spring Summer 2021 collection by Nicolas Ghesquiere. In this nine-piece collection are four bag designs and two accessories that feature this look.
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Louis Vuitton’s Pillow bags use sustainable materials like Econyl regenerated nylon and recycled polyamide. That features extensively on all the bags’ exteriors, linings and handles. It’s even in the details you can’t see, like the wadding (recycled polyester) that creates the puffy effect, the nylon threads used to sew the bags, and even the mesh (a truly tiny detail!) on zippers.
Fun fact: these bags comprise up to 90 per cent sustainably-sourced materials – down to a new monogram that minimises wasted fabric. Inside, you’ll also find a new logo (on off-cut leather patches, naturally) that symbolises Vuitton’s commitment through design – what it calls “circular creativity”.
Below, a look at the bags from the LV Pillow capsule collection, which is out now in boutiques and on the brand’s website.